- How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, January 6, 2010
Within the past month, two tech leaders have made investments in mobi ...
- Apple Mobilizes In Ad Net Wars
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 5, 2010
If only for a minute, the industry on Tuesday forgot about "iTablets&quo ...
- Report: Apple To Acquire Mobile Ad Aggregator Quattro
Online Media Daily, - Tuesday, January 5, 2010
Apple is poised to announce that it has acquired mobile ad netwo ...
- Canoe Launch Is Delayed
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
After expecting to debut interactive ads before the end of 2009, Can ...
- Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
Online Media Daily, Wendy Davis - Monday, December 28, 2009
Google's proposed $750 million acquisition of mobile ad network AdMob would threat ...
- FTC Examines Google's Proposed AdMob Purchase
Around the Net In Media, Fern Siegel - Sunday, December 27, 2009
U.S. antitrust regulators are taking a closer look at Google Inc.'s propos ...
- Why 2010 Will Be the Year of Automated Media Buying
Online Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have chart ...
- Yahoo's Mobile Future 'Unclear'
MoBlog, Mark Walsh - Wednesday, December 23, 2009
Digesting Morgan Stanley's 424-page Mobile Internet Report wouldn't be a simple ta ...
- Smartphones Synonymous With Mobile Advertising
MoBlog, Mark Walsh - Friday, December 18, 2009
No wonder marketers get more excited about advertising on smartphones than featu ...
- Display Ad Recovery Bodes Well For Yahoo: Analysts Cite Auto, Finance, 'Price Integrity'
Online Media Daily, Joe Mandese - Tuesday, December 15, 2009
Reiterating an "overweight" buying recommendation for shares of Yahoo stock, the influenti ...
- Glam Hires Former Style.com Publisher
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
Media and advertising network Glam Media on Monday named Rachel Wintner ...
- CBS Interactive Starts Own Ad Network
TV Watch, Wayne Friedman - Tuesday, December 15, 2009
It would seem logical for a major media content provider, CBS Interactiv ...
- Betawave Aligns With JuiceBoxJungle
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
Betawave Corp., the youth media and ad network formerly known as GoFis ...
- TVGuide.com Tunes In With Pubmatic
Online Media Daily, Gavin O'Malley - Monday, December 14, 2009
TVGuide.com has selected PubMatic to optimize its ad revenue, the companies a ...
- Greystripe Invades Android
Online Media Daily, - Wednesday, December 9, 2009
Mobile ad network Greystripe is expanding to Android, giving developers for t ...
- TAP Dance: Rubicon Enhances Targeted Audience Program
Online Media Daily, Gavin O'Malley - Wednesday, December 9, 2009
Targeting premium publishers and their sales channel partners, ad technology firm T ...
- Mobile Ad Lets Consumers Buy Universal's 'Inglourious Basterds'
Online Media Daily, Laurie Sullivan - Thursday, December 10, 2009
A mobile ad, supported by Adgregate and Greystripe, encourages people to pre-ord ...
- Google Shares Stats From YouTube Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 8, 2009
Googlerers supporting the advertising technology aimed at driving revenue through YouTube s ...
- Bartz On Search, The Universe, And Tiger
Online Media Daily, Mark Walsh - Tuesday, December 8, 2009
Yahoo CEO Carol Bartz offered well-heeled investors, bankers and media executives ...
- Tremor Partners With DoubleVerify
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Seeking to boost agency and client confidence in a still nascent marke ...
- Two Dirty Little Secrets Of Demand-Side Networks
Online Spin, Cory Treffiletti - Wednesday, December 9, 2009
Ad networks are not new, and they aren't going anywhere anytime soo ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Will Armstrong's AOL Succeed?
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 4, 2009
Continuing his crusade to put AOL back on the right track, chi ...
- Yahoo and Facebook Tighten Relationship
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
Yahoo and Facebook Wednesday announced an expanded partnership allowing their respective use ...
- Report: AOL To Pull Premium Advertising From Ad.com
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
AOL will stop selling premium inventory inventory through its Advertising.com ad netwo ...
- Yahoo, Right Media Shutting DMX In January
Online Media Daily, Mark Walsh - Tuesday, December 1, 2009
As part of Yahoo's strategy to remake the Right Media Exchange in ...
- Wipe Out: BetaWave CEO Steps Down
Online Media Daily, Gavin O'Malley - Tuesday, December 1, 2009
Matt Freeman said Tuesday that he was stepping down as CEO ...
- Univision Launches New Ad Network
Around the Net In Media, Fern Siegel - Monday, November 30, 2009
Univision is kicking off its own mini ad network, though it hop ...
- Adding Up: More Publishers Sign On To AdMeld
Online Media Daily, Gavin O'Malley - Monday, November 30, 2009
As publishers seek a bigger bang for their digital bucks, ad optimizati ...
- Report: Apple Tops 50% Of U.S. Mobile 'Traffic'
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 24, 2009
Apple's slice of mobile data traffic has grown to now exceed 5 ...