- Tremor Partners With DoubleVerify
Online Media Daily, Gavin O'Malley - Tuesday, December 8, 2009
Seeking to boost agency and client confidence in a still nascent marke ...
- Two Dirty Little Secrets Of Demand-Side Networks
Online Spin, Cory Treffiletti - Wednesday, December 9, 2009
Ad networks are not new, and they aren't going anywhere anytime soo ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Will Armstrong's AOL Succeed?
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 4, 2009
Continuing his crusade to put AOL back on the right track, chi ...
- Yahoo and Facebook Tighten Relationship
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
Yahoo and Facebook Wednesday announced an expanded partnership allowing their respective use ...
- Report: AOL To Pull Premium Advertising From Ad.com
Online Media Daily, Mark Walsh - Wednesday, December 2, 2009
AOL will stop selling premium inventory inventory through its Advertising.com ad netwo ...
- Yahoo, Right Media Shutting DMX In January
Online Media Daily, Mark Walsh - Tuesday, December 1, 2009
As part of Yahoo's strategy to remake the Right Media Exchange in ...
- Wipe Out: BetaWave CEO Steps Down
Online Media Daily, Gavin O'Malley - Tuesday, December 1, 2009
Matt Freeman said Tuesday that he was stepping down as CEO ...
- Univision Launches New Ad Network
Around the Net In Media, Fern Siegel - Monday, November 30, 2009
Univision is kicking off its own mini ad network, though it hop ...
- Adding Up: More Publishers Sign On To AdMeld
Online Media Daily, Gavin O'Malley - Monday, November 30, 2009
As publishers seek a bigger bang for their digital bucks, ad optimizati ...
- Report: Apple Tops 50% Of U.S. Mobile 'Traffic'
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 24, 2009
Apple's slice of mobile data traffic has grown to now exceed 5 ...
- Report: Google + AdMob = 24% Mobile Ad Network Share
Online Media Daily, Mark Walsh - Monday, November 23, 2009
When Google announced its proposed $750 million acquisition of AdMob earlier th ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- Report: iPhone Rules App Landscape In October
Online Media Daily, Mark Walsh - Wednesday, November 18, 2009
A year after Android launched, Google's mobile operating system still has ...
- NBCU Expands Sales Team For Verticals
Online Media Daily, Gavin O'Malley - Wednesday, November 18, 2009
NBC Universal's Integrated Sales marketing team -- which leads the company's target ...
- AdMob Debuts Video Ad Units
MoBlog, Mark Walsh - Tuesday, November 17, 2009
AdMob isn't waiting on the sidelines for the Google deal to clos ...
- Right Media Founder Walrath Leaves Yahoo
Online Media Daily, Mark Walsh - Monday, November 16, 2009
Right Media Exchange founder Michael Walrath, who sold the company to Yah ...
- Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition
Online Media Daily, Moshe Vaknin - Tuesday, November 17, 2009
It's a great time to be a mobile ad network, but n ...
- Millennial Media Secures $16 Million
MoBlog, Mark Walsh - Monday, November 16, 2009
Mobile ad network Millennial Media has closed a third-round venture funding ...
- Brightcove Unveils Latest Platform, Integrates Mobile and Social Functionality
Online Media Daily, Gavin O'Malley - Monday, November 16, 2009
Riding high on strong earnings forecasts, Brightcove on Monday is expected ...
- Evje Exchanges Broadband Enterprises For SpotXchange
Online Media Daily, - Friday, November 13, 2009
Bryon Evje, former COO and President-Products & Technology at Broadband Enterprises Inc ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's Dysfunctions
Online Media Daily, Joe Mandese - Thursday, November 12, 2009
Last year, the Interactive Advertising Bureau and Bain & Co. released t ...
- More Layoffs At AOL, 100 Get Pink Slips
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
Ahead of broader layoffs at AOL, the soon-to-be-independent company issued pink sli ...
- Village Voice Media Reveals Its Ad Smarts
Around the Net In Media, Joan Voight - Monday, November 9, 2009
Jim Larkin, CEO of Village Voice Media, offers a look inside h ...
- Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2009
Defying the effects of the global economic recession, spending on digital out-of-ho ...
- Still In 'Good Health,' Former Aegis Media Chief Fay Joins Advisory Board
MediaDailyNews, - Tuesday, November 10, 2009
Sarah Fay, former CEO of Aegis Media North America, has joined t ...
- Is Google's Mobile Future Golden?
MoBlog, Mark Walsh - Tuesday, November 10, 2009
Google's proposed $750 million acquisition of AdMob looks at first glance li ...
- Madison Avenue Backs Google-AdMob Deal
Online Media Daily, Mark Walsh - Monday, November 9, 2009
Agencies and even rival mobile ad networks appeared to welcome Google's propos ...
- Google To Acquire AdMob For $750 Million
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Google announced Monday that it will acquire AdMob, a mobile display ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...