- Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?
Online Media Daily, Kirby Winfield - Tuesday, November 3, 2009
Trick or treat! Before I open the door to hear that perenni ...
- Self-Service Platform Bypasses Ad Networks
Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
FatTail plans to unveil a self-service feature Tuesday called PageGage Direct th ...
- Mobclix Issues Challenge To AdMob
Online Media Daily, Mark Walsh - Friday, October 30, 2009
Mobclix has thrown down the gauntlet. The mobile ad exchange has launch ...
- AdMob Takes A Fond Look Back At Mobile Growth
MoBlog, Mark Walsh - Thursday, October 29, 2009
AdMob's latest metrics report
out today highlights some of the dramat ...
- Study Examines Mobile Click-Through Rates Across Categories
Online Media Daily, Mark Walsh - Wednesday, October 28, 2009
The iPhone delivered click-through rates on ads 35% better than the avera ...
- The New Online Advertising Ecosystem
Online Media Daily, Rajeev Goel - Wednesday, October 28, 2009
As a tumultuous year nears its end, online advertising heavyweights are comi ...
- Ad-Supported Wi-Fi Brings Live TV to Air Passengers
Around the Net In Media, Joan Voight - Monday, October 26, 2009
A pair of companies is launching the first free, ad-supported, in-flight wirele ...
- TopTen Creates TechMediaNetwork
Online Media Daily, Gavin O'Malley - Monday, October 26, 2009
Tech review publisher TopTenReviews on Monday announced the acquisition of the Consum ...
- Omnicom Partners With Fox Audience Network To Drive Consumer Insights, Real-Time Buying
Online Media Daily, John Capone - Wednesday, October 21, 2009
In an effort to chase real-time audience segmentation, Omnicom Media Group h ...
- Is Media A Slave To Search Algorithms?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 20, 2009
The algorithm is taking over! Wired'sDaniel Roth explains how Demand Media us ...
- Classified Advertiser Taps Omniture Analytics, 24/7 Real Media
Online Media Daily, Gavin O'Malley - Wednesday, October 14, 2009
Hoping to increase the value of its ad inventory, marketing services compa ...
- Glam Names Former Yahoo Veep Jacobs To SVP Post
Online Media Daily, Gavin O'Malley - Monday, October 12, 2009
Media and advertising network Glam Media on Monday named former Yahoo ...
- Publicis Warns Online Publishers To Be Vigilant Against Rogue Insertion Orders
Online Media Daily, Joe Mandese - Monday, October 12, 2009
In an effort to head off potential liabilities and threats to i ...
- Burst Moves Into Giant Realm
Online Media Daily, Gavin O'Malley - Thursday, October 8, 2009
Ad network Burst Media on Thursday announced the acquisition of New York-bas ...
- Mobile Ad Network Todacell Debuts
Online Media Daily, - Thursday, October 8, 2009
Tel Aviv, Israel-based mobile ad network Todacell has formally launched, promising ...
- The Ad Network Cleanse
Publishing Insider, Ari Rosenberg - Thursday, October 8, 2009
I attended a formal gathering of the MPA (Magazine Publishers of Americ ...
- Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online Display
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...
- ThePlatform Teams With Tremor
Online Media Daily, Gavin O'Malley - Tuesday, October 6, 2009
ThePlatform, Comcast's white-label video publishing subsidiary, has teamed up with video ...
- AdMob: iPhone Ad Share Hits 40% Worldwide
MoBlog, Mark Walsh - Thursday, October 1, 2009
The iPhone continued its global march in August, with the iPhone ...
- Social Networks May 'Leak' Personally Identifiable Information
Online Media Daily, Wendy Davis - Friday, September 25, 2009
A recent study is calling attention to how much data online ...
- Ovation TV Joins Google TV Ads
MediaDailyNews, David Goetzl - Tuesday, September 22, 2009
Google TV Ads may not have received a figurative "standing O" fr ...
- Pulse 360 Launches CPA Display Ad Net
Online Media Daily, Gavin O'Malley - Monday, September 21, 2009
Envisioning a bright future beyond cost-per-click, contextual advertising shop Pulse 360 ...
- ValueClick Finds Value Of The Momocracy
Online Media Daily, Gavin O'Malley - Monday, September 21, 2009
Online ad services company ValueClick on Monday is expected to launch ...
- Former FIM Execs Target Crappy Ads
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 15, 2009
Say goodbye to the dancing monkey. Ross Levinsohn, Jim Heckman, and Micha ...
- DataXu Launches Media-Buying Platform
Online Media Daily, Mark Walsh - Tuesday, September 15, 2009
Startup
DataXu has formally launched its real-time-bidding platform allowing agencies a ...
- Undertone Helps Publishers Scale Audience
Online Media Daily, Gavin O'Malley - Monday, September 14, 2009
Premium ad network Undertone Networks on Monday is expected to launch ...
- Media Contacts Taps Tribal Fusion
Online Media Daily, Gavin O'Malley - Wednesday, September 9, 2009
Tribal Fusion -- Exponential Interactive's online ad network and rep firm ...
- Mobile Ad Network Greystripe Gets Another $2 Million
Online Media Daily, Mark Walsh - Wednesday, September 2, 2009
Mobile ad network Greystripe has landed a $2 million venture investment fr ...
- PointRoll Partners With Discovery And quadrantONE
Online Media Daily, Gavin O'Malley - Wednesday, September 2, 2009
PointRoll on Wednesday is expected to announce the addition of new publish ...
- Mobile Cracks Advertising Week
MoBlog, Mark Walsh - Monday, August 31, 2009
Mobile may not yet have its own promotional Week in New Yor ...