- Buzz Catches Two From MTV
Online Media Daily, Gavin O'Malley - Friday, August 28, 2009
Buzz Media, the pop culture media network formerly known as Buzznet, h ...
- Google Opens Content Network To Ad Networks
Online Media Daily, Laurie Sullivan - Thursday, August 27, 2009
Google has opened its Content Network to other ad networks, allowing th ...
- Google Opening Up AdSense
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 27, 2009
For the first time ever, Google plans to open up AdSense ...
- Travel Ad Network Promotes Silver To CEO
Online Media Daily, - Wednesday, August 26, 2009
The Travel Ad Network announced Wednesday that Brian Silver, formerly chief operati ...
- Study: How Web Changes Patient-Doctor Relationship
Online Media Daily, Gavin O'Malley - Tuesday, August 25, 2009
Immediately following a doctor's diagnosis, nearly half of consumers report using ...
- Batanga Launches Hispanic Ad Net
Online Media Daily, Gavin O'Malley - Monday, August 17, 2009
Targeting the booming U.S. Hispanic marketplace, Latin music and lifestyle publisher Batan ...
- Katz 360 And Rubicon Team To Sell Audiences
Online Media Daily, Laurie Sullivan - Wednesday, August 12, 2009
Katz 360 Sales has inked a deal with Rubicon and redesigned i ...
- OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
OpenAmplify Tuesday will release a tool, TopicIntentions, that aims to help advertise ...
- Yardbarker And Coors Ready For Some Football
Online Media Daily, Gavin O'Malley - Monday, August 10, 2009
Sports media company Yardbarker Network has signed a sponsorship deal with Coo ...
- AdMob Retreats On Plan To Dump Ad Aggregators
MoBlog, Mark Walsh - Friday, August 7, 2009
Facing a backlash from developers, AdMob is backing off its decision ...
- Mobile Budgets Just Waiting For Analytics To Catch Up
Online Media Daily, Mark Walsh - Thursday, August 6, 2009
Earlier this week, Mobext, the mobile marketing arm of Havas Digital, releas ...
- Top Execs Exit Tremor Media
Online Media Daily, Mark Walsh - Tuesday, August 4, 2009
Tremor Media co-founder and chief operating officer Andrew Reis and co-founder a ...
- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- BrightRoll Unveils 'Performance Pricing'
Online Media Daily, Gavin O'Malley - Wednesday, July 29, 2009
Addressing demand for more flexible and efficient pricing models, branded video ...
- The Truth About Ad Nets: Profit Margins of 45% To 60%
Online Media Daily, Erik Sass - Tuesday, July 28, 2009
Big online ad networks have an average profit margin of 45%, accordi ...
- Breaking The Daisy Chain
Online Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technolo ...
- High-Profile Publishers Call For The Demise Of Ad Networks At The Industry's (And Their Own) Peril
Online Media Daily, Rob Rasko - Tuesday, July 28, 2009
Premium online publishers are spreading a gospel throughout the online advertising spa ...
- Limelight Network Adds Mobile-Centric Services
Online Media Daily, Mark Walsh - Monday, July 27, 2009
Expanding beyond the wired Web, content delivery network Limelight Networks has launch ...
- Even MORE ad networks?
Show Daily, Erik Sass - Tuesday, July 28, 2009
“If they won’t use one, make them one, right?†quipped moderator Micha ...
- Click Fraud Could Cost As Much As $4.35 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 23, 2009
Click Forensics and Anchor Intelligence released separate click fraud reports Thursday. Researche ...
- Levick: AOL Moving Toward Niche Content, 'Change'
Online Media Daily, Gavin O'Malley - Sunday, July 19, 2009
While its reorganization and resulting cost structure remain uncertain, AOL brass h ...
- Ziff Davis, IDG Tech Create Ad/Media Net
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
Ziff Davis Enterprise has formed a partnership with IDG TechNetwork, bringing togeth ...
- NetShelter Shelters A Larger Tech Audience With Addition Of Two Publishers
Online Media Daily, - Tuesday, July 7, 2009
NetShelter Technology Media announced Tuesday its partnership with the Web sites TechSp ...
- 'OK! Magazine' Relaunches Site With 'Bruno' Takeover
Online Media Daily, Gavin O'Malley - Tuesday, July 7, 2009
Seeking salvation online, beleaguered celebrity news publisher OK! Magazine has tapped med ...
- TV Station Revenue Crisis: Mind the Gap
On Media, Diane Mermigas - Monday, July 6, 2009
Broadcast TV stations' best days are behind them unless they can reinve ...
- Find Me Again: A Blizzard Of Retargeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 1, 2009
More budgets are being allocated to behavioral retargeting rather than ad networ ...
- Toyota is First Advertiser on Meebo Ad Network
Online Media Daily, - Tuesday, June 30, 2009
Instant messaging platform Meebo Tuesday announced that Toyota is the first market ...
- Study: The Dudes Are All Right
Online Media Daily, Gavin O'Malley - Tuesday, June 30, 2009
Due to an ironic combination of bravado and willingness to move ba ...
- Dish, GroupM, Invidi Prep Addressable Ads
Around the Net In Media, Joan Voight - Monday, June 29, 2009
Dish Network, working with GroupM and tech firm Invidi, will launch ...
- EZTarget Goes After Hispanic Target
Online Media Daily, - Tuesday, June 30, 2009
Ad network EZTarget Media has signed several new partners, including Hispanic socc ...