- NBCU, Microsoft Unveil Digital TV Ad Plans
MediaDailyNews, Wayne Friedman - Thursday, June 18, 2009
NBC Universal continues to test the waters for its TV ad invento ...
- The Education Recession
Online Media Daily, Gavin O'Malley - Friday, June 19, 2009
Despite the ongoing recession, only a small 15.7% share of consumers pl ...
- Starcom Added To ePort Roster, Service Hits $300 Mil. Level
MediaDailyNews, Wayne Friedman - Wednesday, June 17, 2009
After a year-plus in use, Television Bureau of Advertising's new electronic orderi ...
- Village Voice Media Launches Online Local Network
MediaDailyNews, Erik Sass - Tuesday, June 16, 2009
Village Voice Media is joining the ranks of big newspaper publishers offeri ...
- Study: Summer Lovin', It Happens So Fast
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
How do travel sites guarantee return visitors? With a generous helping ...
- Village Voice Launches Niche Ad Network
Around the Net In Online Marketing, Staff Writers - Monday, June 15, 2009
Village Voice Media is launching a niche ad network called Voice Loc ...
- Politico Joins Quadrant One
Online Media Daily, Gavin O'Malley - Wednesday, June 10, 2009
QuadrantOne -- the online ad sales network launched last year by Ganne ...
- Ultimate Fighting Gets Heavy
Online Media Daily, Gavin O'Malley - Monday, June 8, 2009
Men's media network Heavy.com has struck a content distribution partnership with t ...
- PubMatic Evaluates Ad Servers And Networks
Online Media Daily, Gavin O'Malley - Wednesday, June 3, 2009
PubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesd ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- CMOs: Just Say No To Ad Nets, Yes To Viral Marketing
MediaDailyNews, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- Report: CMOs Not Satisfied With Ad Nets
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...
- Google TV Ads System Hits the Upfront
Around the Net In Media, Joan Voight - Friday, May 22, 2009
For the first time Google TV Ads has begun booking upfront dea ...
- Interview: Gawker Media's Nick Denton
Around the Net In Online Marketing, Ross Fadner - Thursday, May 21, 2009
Gawker Media's Nick Denton talks shop with Ad Age's Michael Learmonth, a ...
- Zuckerberg: We Could Build an Ad Network
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 20, 2009
Facebook CEO Mark Zuckerberg on Tuesday reiterated that advertising remains the co ...
- Fourth Generation Ad Networks
Online Media Daily, Michael Katz - Tuesday, May 19, 2009
It's not media; it's supply chain. ...
- AOL Launches Pets Site
Online Media Daily, - Monday, May 18, 2009
Churning out its latest niche site, AOL has launched pet site PawNation.co ...
- Bridge The Gap With Mobile Ad Networks
Marketing Daily, Eric Holmen - Friday, May 15, 2009
Ad networks link advertisers and publishers in ways that a market fr ...
- Canoe Claims Nets Set For Addressable Ads, Market Remains Skeptical
MediaDailyNews, David Goetzl - Thursday, May 14, 2009
Canoe Ventures is on schedule to launch later this month its initiati ...
- Targeting Smackdown: Behavioral vs. Contextual
Online Media Daily, - Tuesday, May 12, 2009
As online shopping becomes a greater force each year, the behavior ...
- Video Ads in the Shallow End
Online Media Daily, Gavin O'Malley - Tuesday, May 12, 2009
Aiming for better scalability and measurability for video ads online, ad netwo ...
- Tom Koletas Gets Large at Giant Realm
Online Media Daily, Gavin O'Malley - Friday, May 8, 2009
Online media company Giant Realm has appointed Tom Koletas as vice preside ...
- Click Forensics Identifies High Conversion Search Traffic
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Click Forensics today released an updated traffic quality management platform that allo ...
- Resonate Networks Blurs the Political Target
Online Media Daily, Mark Walsh - Friday, May 8, 2009
Resonate Networks, a new ad network geared to nonprofit, political and corpora ...
- YuMe Launches Video Page Takeover Unit
Online Media Daily, - Tuesday, May 5, 2009
YuMe, a Redwood City, CA-based video advertising platform and video ad networ ...
- Econapocalypse Contributes To Ad Net Uptick
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
As if the trend toward ad networks were not strong enough t ...
- Ad System Overload at AOL
Around the Net In Online Marketing, Ross Fadner - Monday, May 4, 2009
Silicon Alley Insider's Nicholas Carlson says that a big reason that AOL ...
- Don't Bite The Hand That Pays You
Online Media Daily, Rajeev Goel - Monday, May 4, 2009
With Turner Entertainment recently outlining why it dropped third-party ad networks, t ...
- Ready, Aim...
Research Brief, Jack Loechner - Monday, May 4, 2009
According to the results of a recent comScore study of vertical ...