- Targeting Smackdown: Behavioral vs. Contextual
Online Media Daily, - Tuesday, May 12, 2009
As online shopping becomes a greater force each year, the behavior ...
- Video Ads in the Shallow End
Online Media Daily, Gavin O'Malley - Tuesday, May 12, 2009
Aiming for better scalability and measurability for video ads online, ad netwo ...
- Tom Koletas Gets Large at Giant Realm
Online Media Daily, Gavin O'Malley - Friday, May 8, 2009
Online media company Giant Realm has appointed Tom Koletas as vice preside ...
- Click Forensics Identifies High Conversion Search Traffic
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Click Forensics today released an updated traffic quality management platform that allo ...
- Resonate Networks Blurs the Political Target
Online Media Daily, Mark Walsh - Friday, May 8, 2009
Resonate Networks, a new ad network geared to nonprofit, political and corpora ...
- YuMe Launches Video Page Takeover Unit
Online Media Daily, - Tuesday, May 5, 2009
YuMe, a Redwood City, CA-based video advertising platform and video ad networ ...
- Econapocalypse Contributes To Ad Net Uptick
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
As if the trend toward ad networks were not strong enough t ...
- Ad System Overload at AOL
Around the Net In Online Marketing, Ross Fadner - Monday, May 4, 2009
Silicon Alley Insider's Nicholas Carlson says that a big reason that AOL ...
- Don't Bite The Hand That Pays You
Online Media Daily, Rajeev Goel - Monday, May 4, 2009
With Turner Entertainment recently outlining why it dropped third-party ad networks, t ...
- Ready, Aim...
Research Brief, Jack Loechner - Monday, May 4, 2009
According to the results of a recent comScore study of vertical ...
- Dwell Expands Web Presence
Online Media Daily, - Thursday, April 30, 2009
San Francisco-based media company Dwell is launching the Dwell Partner Network ...
- Verklin Sizes Up Ad Futures For Web, Television
MediaDailyNews, Gavin O'Malley - Tuesday, April 28, 2009
The Web's overthrow of TV and the demise of the 30-second nation ...
- Agencies, Nets Debate Online Video Status
MediaDailyNews, Gavin O'Malley - Tuesday, April 28, 2009
As CPMs continue to decline, agencies and Web publishers locked horns ov ...
- Adify Offers Horizontal Buys Across Vertical Networks
Online Media Daily, Mark Walsh - Monday, April 27, 2009
Adify, which powers more than 160 vertical ad networks, is now allowi ...
- Time Inc. Launches Online Ad Net
MediaDailyNews, - Tuesday, April 21, 2009
Time Inc. is trying to build its online ad business with ...
- ValueClick Rolls Out Mother's Day Package
Online Media Daily, - Wednesday, April 22, 2009
ValueClick Media on Tuesday announced the details of its Mother's Day sponsorsh ...
- Time, Inc. Unveils Vertical Network
Around the Net In Online Marketing, Ross Fadner - Tuesday, April 21, 2009
Time Inc. is building a vertical ad network that will allow advertise ...
- Publishers Clearing House Unveils Ad Network
Online Media Daily, Mark Walsh - Monday, April 20, 2009
Publishers Clearing House has formally launched an online ad network made ...
- Google's DoubleClick Unveils Network Builder
Online Media Daily, Laurie Sullivan - Monday, April 20, 2009
Google unveils today its DoubleClick Network Builder, which allows publishers to bui ...
- AutoTrader.com Rolls Out Vertical Ad Network
Online Media Daily, Mark Walsh - Monday, April 20, 2009
AutoTrader.com has launched a vertical ad network dubbed AutoTrader.com Access aimed ...
- Glam Reaps New Funding, Expands Into Japan
Online Media Daily, - Monday, April 6, 2009
Vertical online ad network operator Glam Media has raised approximately $10 milli ...
- The Endgame Of Media Buying And Selling
Online Spin, dave.b , Max Kalehoff - Friday, March 27, 2009
What happens to the business of digital media when emphasis shifts fr ...
- Pixazza, AdSense For Images
Around the Net In Online Marketing, Ross Fadner - Wednesday, March 25, 2009
Pixazza, a startup founded by Netscape veterans, wants to turn Web phot ...
- Adify Updates Network-Building Platform
Online Media Daily, Mark Walsh - Wednesday, March 11, 2009
Adify, which powers 150 vertical ad networks, has added the ability ...
- Startup Unveils Display Ad Keyword Retargeting Tool
Online Media Daily, Laurie Sullivan - Wednesday, March 4, 2009
FetchBack has unveiled a tool dubbed Keyword Retargeting that lets publishers a ...
- Correction: Data Shows Ad Net CPMs Sequentially 'Flat'
Online Media Daily, - Monday, March 2, 2009
An article in the Feb. 26th edition of Online Media Daily ...
- Top Buyer Confirms Online CPMs 'All Over The Place,' Predicts Lagging Ad Recovery
Online Media Daily, Joe Mandese - Thursday, February 26, 2009
The top media buyer of the world's largest media-buying organization Wednesday to ...
- PubMatic Opens Up APIs For Publishers, Ad Networks
Online Media Daily, - Wednesday, February 25, 2009
Ad network optimization company PubMatic is opening up its APIs, giving ...
- Chemistry.com Sponsors Lesbian Ad Network
Online Media Daily, Tanya Gazdik - Tuesday, February 24, 2009
Industry veteran Mark Elderkin, the founder/CEO of Gay Ad Network, today ...
- Pedigree Super Bowl Spot Finds New Life Online
Marketing Daily, Tanya Gazdik - Tuesday, February 17, 2009
One Super Bowl advertiser has found a way to extend the rea ...