- Ad Networks Focus: Man the Battelle Stations
Online Media Daily, Gavin O'Malley - Thursday, November 6, 2008
John Battelle, one of the founders of Wired magazine and The Indust ...
- Zedo Self-Service Platform Opens Social Nets to New Advertisers
Online Media Daily, - Wednesday, November 5, 2008
Zedo has launched a self-service platform that allows any large site ...
- Is Google Becoming CBS?
Show Daily, Joe Mandese - Thursday, November 6, 2008
That's what Colin Gillis, President, Click Capital, seemed to suggest during t ...
- Gillis: Adding Incremental Value Isn't Enough
Show Daily, Ross Fadner - Thursday, November 6, 2008
When is adding incremental value not enough? According to Colin Gillis, Preside ...
- 300 Ad Networks, What's the Exit Strategy?
Show Daily, Ross Fadner - Thursday, November 6, 2008
During the "Network Survivor" panel at the OMMA AdNets show in N ...
- Why Ad Networks? Answers from Glam Media CEO Samir Arora...
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why do marketers need ad networks? Consider this: Yahoo has a ...
- Reach: When It Comes To Ad Network Planning, It May Be, Well, A Reach
Show Daily, Joe Mandese - Thursday, November 6, 2008
Ask Brian Fitzgerald, President and Co-founder, Gorilla Nation, what his biggest p ...
- Branded Networks: Cultivating Consumer, Advertiser Trust
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why are big Web publishers forming their own ad networks? Certainly, the ...
- Ads As Media
Show Daily, Mark Walsh - Thursday, November 6, 2008
Shane went so far as to say that ads providing health-related informati ...
- Kind Of Like Humpty-Dumpty
Show Daily, Joe Mandese - Thursday, November 6, 2008
To illustrate just how quickly the roles of industry players are shiftin ...
- Own or buy?
Show Daily, Mark Walsh - Thursday, November 6, 2008
Martha Stewart's Christine Cook and Forbes' Jim Spanfeller agreed they don't fe ...
- Branded Media Ad Networks: Kind Of Like Hamburger Helper
Show Daily, Joe Mandese - Thursday, November 6, 2008
At least that's the take I got from listening to Forbes.com chi ...
- How Can Ad Networks Gain More Trust?
Show Daily, Ross Fadner - Thursday, November 6, 2008
What can vertical and horizontal networks do to gain more trust fr ...
- Epperson: Planning by User, Instead of Placement
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why is Havas Digital, one of the largest media buyers on t ...
- Horizontal or Vertical? How About Both
Show Daily, Ross Fadner - Thursday, November 6, 2008
So, horizontal or vertical networks, which one is the way to g ...
- Ford Revs Ad Network Spend
Show Daily, Mark Walsh - Thursday, November 6, 2008
Shane Kay, negotiations director for Ford Motor Media, said the auto mak ...
- "Replication" Is The New "Frequency"
Show Daily, Joe Mandese - Thursday, November 6, 2008
Not that reach and frequency are exactly en vogue in media planni ...
- Web Advertising Health, Ad Nets Agree
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
If there was one thing that both vertical and horizontal ad n ...
- "Audience Aggregation" Is The New "Media Planning"
Show Daily, Joe Mandese - Thursday, November 6, 2008
The most startling epiphany I took from Havas Digital chief Don Epperson ...
- Display Advertising Healthy
Show Daily, Gavin O'Malley - Thursday, November 6, 2008
That's the assurance, anyway, of Samir Arora, chairman and CEO of conte ...
- Defining Ad Networks And Ad Exchanges (Hint, They're Not Mutually Exchangeable)
Show Daily, Joe Mandese - Thursday, November 6, 2008
To prime the discussion for this afternoon's "Roll Your Own Network: Ent ...
- The Multiple Attribution Protocol Model
Show Daily, Joe Mandese - Thursday, November 6, 2008
Wow, I thought Web 1.0 media planning had more than its fa ...
- At Last, What Agencies Are Learning From Ad Networks Revealed
Show Daily, Joe Mandese - Thursday, November 6, 2008
"More and more we are starting to look like advertising networks," D ...
- Tribal Fusion Taps Adzilla's Gabriner As President
Online Media Daily, - Tuesday, November 4, 2008
Tribal Fusion Monday named Toby Gabriner president. Gabriner most recently was C ...
- Marchex Adhere Adds 23 Publishers To Roster
Online Media Daily, Laurie Sullivan - Wednesday, October 29, 2008
Pushing to give media buyers more options as budgets tighten, Marchex Adhe ...
- Kiwibox Joins With Burst For Teen Network
Online Media Daily, - Wednesday, October 29, 2008
Kiwibox, a social networking destination and online magazine for teens has sign ...
- Too Many Ad Networks, Too Little Money
Around the Net In Online Marketing, Staff Writers - Tuesday, October 28, 2008
It has sometimes seemed in the past few years that everyone ...
- Gigya Names ValueClick Exec As New CEO
Online Media Daily, Mark Walsh - Monday, October 27, 2008
David Yovanno, who led the U.S. media business for ValueClick, has le ...
- AdMob Receives $15.7 Million Funding From Sequoia
Online Media Daily, Mark Walsh - Tuesday, October 21, 2008
Mobile ad network AdMob has raised $15.7 million in a third rou ...
- Akamai Drops $95 Million For Ad Network Acerno
Online Media Daily, Gavin O'Malley - Tuesday, October 21, 2008
Content delivery giant Akamai Technologies has reached an agreement to acquire ...