- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...
- Ad Networks Focus: Let Them Multiply
OMMA Magazine, Michael Barrett - Monday, March 2, 2009
Now is the time for more ad nets, not fewerAd networks ha ...
- Logging In: The False Darwinism Of Competition
OMMA Magazine, John Nardone - Tuesday, January 5, 2010
How many ad networks on one media plan are too many? ...
- The Good and the Bad of Ad Network Proliferation
OMMA Magazine, Toby Gabriner - Friday, May 1, 2009
If Jack Myers' predictions, shared by Wenda Harris Millard during her keyno ...
- 5 Questions For Dr. Kiumarse Zamanian
OMMA Magazine, OMMA Magazine Writers - Wednesday, April 2, 2008
An online press release with a hot-pink background trumpeted the imminent arriv ...
- Ad Nets Focus: The New Vertical Is Horizontal
OMMA Magazine, Donnovan Andrews - Tuesday, January 5, 2010
Vertical ad networks once promised deeper service based on transparency, so-called "exper ...
- Mob Wars: The Mobile Ad Nets
OMMA Magazine, Mark Walsh - Friday, May 14, 2010
With its proposed $750 million acquisition by Google, AdMob would be t ...
- When Algorithms Collide
OMMA Magazine, Ace , mackenzie , Ted Shergalis, Leon Zemel - Thursday, October 29, 2009
The online advertising marketplace has seen its fair share of arms race-li ...
- Search Focus: Searching for the Right Targets
OMMA Magazine, Abe Mezrich - Tuesday, December 2, 2008
If I had to make one prediction about Google, it would ...
- Fish in the Sea
OMMA Magazine, Jonathan Blum - Wednesday, April 2, 2008
As podcasters proliferate, all these casts could end up leaving the vi ...
- Running on Fumes
OMMA Magazine, Todd Hanlon - Tuesday, December 2, 2008
In what is perhaps a last-ditch grab for some of that feder ...
- Hey, Watch Where You Stick That Thing
OMMA Magazine, Courtney Humiston - Thursday, November 29, 2007
The military has gotten schooled in online ad placement - the ha ...