- Working the Networks
Media Magazine, Andrew Ettinger - Friday, December 4, 2009
Whether it is classic or new media, networks are integral to t ...
- Gestalt: The Media Is the Metric
Media Magazine, Christopher M. Schroeder - Monday, June 23, 2008
We are anectdotal animals - we like to reduce very complex a ...
- The Biz: The New New Media
Media Magazine, Jim Meskauskas - Thursday, October 2, 2008
One of the first brands of the commercial internet to bring onli ...
- Get In Line
Media Magazine, Erin DeJesus - Friday, February 22, 2008
Nausea-inducing roller coasters, sugary funnel cakes, Vegas-caliber flashing lights... as if S ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- The Digital Drive
OMMA Magazine, Catharine P. Taylor - Monday, November 3, 2008
A funny thing happened on the way to writing this story abo ...
- Up Against the Wall
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like stacks of increasingly desperate match.com profiles, the list of available a ...
- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- The 100 Most Important Online Publishers
OMMA Magazine, OMMA Editors - Thursday, June 24, 2010
Go ahead. Say it. Importance is subjective. Well, exactly. The following li ...
- Come Undone
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
You may not be your khakis, but you are your data. Med ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- Drive-Thru
OMMA Magazine, Susan Kuchinskas - Monday, November 3, 2008
Remember when they said MySpace had no way to make money? Ha ...
- Who's Next?
OMMA Magazine, Susan Kuchinskas - Tuesday, July 22, 2008
Sitting around having beers with the people on your softball team, y ...
- 3.0 Feet High and Rising
OMMA Magazine, Steve Smith - Monday, June 23, 2008
The trend du jour is for big branded media companies like Forbe ...
- Can Science Save the Banner?
OMMA Magazine, Steve Smith - Wednesday, April 7, 2010
In 2009, you couldn't tell if the market for display advertising w ...
- The Best Intenders
OMMA Magazine, Tanya Gazdik - Tuesday, December 1, 2009
Advertisers love search stats, but maybe there's a better way to g ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- Logging In: The Ad Placement Tightrope
OMMA Magazine, Sacha Carton - Wednesday, April 7, 2010
When you build a company, blood, sweat and tears are invested in ...
- The Ad Net Wars Move to the Mobile Front
OMMA Magazine, Steve Smith - Thursday, October 29, 2009
Get ready for a bloody fight over the mobile Web: The Intern ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- Ed:Blog
OMMA Magazine, OMMA Magazine Writers - Monday, June 23, 2008
Careful readers, data junkies, creepy and mildly anti-social OMMA stalkers (we ha ...
- 10 Things You Need To Know About Search
OMMA Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
1. Tough economic times make companies cut budgets to the bones. A ...
- Our Ad Man in Shanghai
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
Thanks to news search services, someone reading the London Telegraph online ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Can Hyper-Distribution Learn to Hyper-Collect?
OMMA Magazine, Steve Smith - Friday, May 1, 2009
"Hyper-distribution" was the catchword of 2008. Get your content out there, publishe ...
- Ad Networks Focus: Man the Battelle Stations
OMMA Magazine, Gavin O'Malley - Wednesday, July 23, 2008
John Battelle, one of the founders of Wired magazine and The Indust ...
- Gaming: Playing the Bonus Round
OMMA Magazine, Justin Townsend - Monday, April 21, 2008
While the entertainment world's bigwigs still break out in cold sweats ...