- MiQ Appoints Industry Veteran Bitterman Global CMO
MAD, Steve McClellan - Wednesday, October 29, 2025
Bitterman was CMO at The Weather Channel and earlier was North Americ ...
- Google, Salesforce Extend Partnership For Autonomous AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, October 16, 2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - w ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- TikTok Launches AI Ad Format For Travel Brands
MediaDailyNews, Colin Kirkland - Tuesday, September 30, 2025
Travel Ads is a catalog-based advertising format designed to enable travel bran ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Reddit Helps Brands Target Engaged Video Viewers
MediaDailyNews, Colin Kirkland - Wednesday, September 17, 2025
Reddit has announced the beta launch of its 6-second "Engaged Video View ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- Snap Unveils Ad Suite For App Marketers
MediaDailyNews, Colin Kirkland - Thursday, August 28, 2025
Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeti ...
- Stagwell Unveils New Agentic-driven Platform To Boost Efficiency, Outcomes
MAD, Steve McClellan - Wednesday, July 9, 2025
According to Stagwell, the Stagwell Media Platform team will utilize Stagwell's technolog ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'
MediaDailyNews, Colin Kirkland - Wednesday, April 23, 2025
LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- ANA/4A's AD-ID To Help Track Super Bowl Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Fox will tag Super Bowl LIX ads this year with AD-ID ta ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Tombras, Attain Partner To Optimize Media Performance
MAD, Fern Siegel - Wednesday, January 22, 2025
Attain's platform will enhance Tombras' ad tech stack, driving real-time outcomes f ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Retail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...