- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- FTC Considers Requiring Online Ad Platforms Combat Fake Ads
MediaDailyNews, Wendy Davis - Thursday, September 24, 2026
Online impersonation scams "have been amplified by search engine, social media, a ...
- Obit: Pioneering Researcher, Perpetual Futurist Bill Harvey, Dead At 84
MediaDailyNews, Joe Mandese - Sunday, September 20, 2026
Harvey spent more than half a century trying to answer what wa ...
- Tinuiti Unveils Ad Fatigue Tool For Meta Platforms
MAD, Steve McClellan - Tuesday, September 15, 2026
The new tool's introduction comes as more ads are created with ...
- Snap Launches AI-Recommended Ads In Chat, Expands Optimization
MediaDailyNews, Colin Kirkland - Thursday, September 10, 2026
Snap is launching performance tools ahead of the holidays, merging 'Dynamic Produ ...
- Rewiring The Web For Life Without Cookies
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2026
Autonomous functions will become the operating model, as generative AI gives bran ...
- Google Closes Local Digital Gap For Retailers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 9, 2026
Two updates can help brick-and-mortar stores attract local buyers and measure resul ...
- Snap Expands Attribution Update For App Marketers
MediaDailyNews, Colin Kirkland - Tuesday, September 1, 2026
Snap has expanded the beta version of its recently launched attribution mod ...
- OpenAI Expands Ad Pilot Across European Markets
MediaDailyNews, Laurie Sullivan - Monday, August 24, 2026
Analysts and advertising experts are making predictions on where OpenAI will ta ...
- The $1M Advertising Drain
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2026
A study released Wednesday shows how 5% invalid traffic costs about $250,0 ...
- AI Giving Brands, Agencies Complete Optimization
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
The latest update to Jellyfish's strategy builds on a belief that a ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- Bots And Brains For Brands Are Fed By AI-Readable Data
MediaDailyNews, Laurie Sullivan - Monday, July 27, 2026
Adobe has created a feature that makes it easier for LLMS ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- AI Optimization Platform Adds Semrush Data To Boost Brand Visibility
MediaDailyNews, Laurie Sullivan - Wednesday, June 17, 2026
Generative engine optimization is challenged by the lack of a mature measureme ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Microsoft Rewrites How Brands Reach Audiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 3, 2026
Microsoft previewed a new operating system intended for internet-connected smart devices ...
- OpenAI Betas Conversion Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
OpenAI is expected to add conversion-optimization for campaigns this week as ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Meta Lowers Technical Barriers To Win New Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2026
Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-cli ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- How Reddit Made The Privacy-First Ad Measurement Shift
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2026
Anonym partnered with its fourth major publisher in less than one ye ...
- Publicis Acquires Content Optimizer AdgeAi
MAD, Steve McClellan - Thursday, March 12, 2026
Adge's AI-powered platform optimizes creative and video performance by analyzing engagement a ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Google To Enforce Minimum Budget For Demand-Gen Buys
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2026
The update ensures campaigns have adequate budget for the initial "cold star ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- Advertising Vet Warns AI Protocols Hide Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, December 29, 2025
Fraud across programmatic media buying and ad serving continues, although industry exe ...