- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support sear ...
- Programmatic Buying: Efficiency, Effectiveness But Also Lack of Knowledge & Transparency
MAD, Bill Duggan - Tuesday, April 8, 2014
Advertisers are clearly climbing the learning curve with programmatic buying. There ...
- Eliminating The 'Learning' From 'Machine Learning'
RTBlog, Tyler Loechner - Wednesday, April 9, 2014
Why learn, when you can be omniscient from the start? That's wh ...
- Hold The Phone: MediaCom, Medialets Forge 'Preferred Partnership'
MAD, Steve McClellan - Monday, April 7, 2014
It's the second big mobile vendor deal that the agency has stru ...
- U.S. Media: The price is high and the spread is wide.
MAD, John Billett - Tuesday, March 25, 2014
Advertisers in the U.S. are paying the widest spread of media prici ...
- How 1-800-Dentist Optimized Sign-Up Process 23% In One Week
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 20, 2014
1-800-Dentist helps consumers find a dentist. Allison Banko explains how the compa ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- LiveIntent Raises $20M, Expands Staff, Email Marketing Efforts
Email Marketing Daily, Gavin O'Malley - Wednesday, January 15, 2014
LiveIntent raised a fresh $20 million in funding. The company is movi ...
- Search Marketers Should Consider Optimizing For Anxiety, Distractions
SearchBlog, Laurie Sullivan - Friday, December 6, 2013
Conversion optimization (CO) will become one of the most sought after tacti ...
- Horizon Launches Cadence, Video Optimization Platform
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
How did Horizon Media spend its multimillion-dollar R&D budget this year? ...
- Optimizing Mobile Offers
Mobile Marketing Daily, Michael Caccavale - Tuesday, November 19, 2013
Are you optimizing off of the right data points in mobile, taki ...
- Three Key Metrics to Measure User Intent On Mobile Cost Per Install Campaigns
Mobile Marketing Daily, Steve Weiss - Friday, November 15, 2013
There are three simple strategies that are effective ways to differentiate traff ...
- How A 3D Startup Taps Digital Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 14, 2013
Allison Banko tells us how Afinia, a 3D printer company spun o ...
- Optimization Tips For Cyber Monday Paid-Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 12, 2013
There's still time to refine paid-search ads running for Cyber Monday, t ...
- Conversion Rate Optimization Tips SEMs Should Know
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 21, 2013
Conversion rate optimization tactics should differ based on product and market segmen ...
- Automation Will Run Your Entire Ad Campaign
SearchBlog, Laurie Sullivan - Monday, October 21, 2013
See the headline? For generations, many have believed that machines can ...
- Never Mind: TRA-Kantar Judge Withdraws Order Tossing Infringement Claims
MAD, Steve McClellan - Thursday, October 17, 2013
In a very terse ruling handed down Wednesday the U.S. District Cou ...
- Millward Brown Competitive Intelligence Ups Conversion Rates
Online Media Daily, Laurie Sullivan - Thursday, October 3, 2013
Some call it spying; others call it competitive intelligence. With more th ...
- IgnitionOne Group Debuts Optimization Tool For Programmatic Display
Online Media Daily, Fern Siegel - Thursday, September 19, 2013
IgnitionOne Group, a cloud-based digital marketing tech company, and Netmining, a provid ...
- Spruce Touts Optimization For App Install Ads
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Med ...
- Adobe Finds Marketing Expertise, Intros Optimization Software
SearchBlog, Laurie Sullivan - Wednesday, September 11, 2013
Adobe Systems introduced optimization software Wednesday aimed at helping marketers track onli ...
- Mobile Boosts Email, Marketers Optimize Content
Online Media Daily, Gavin O'Malley - Tuesday, July 2, 2013
Mobile, while synonymous with cutting-edge communication, appears to be boosting one ...
- 100 Ways Optimization Helps Companies Succeed
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 26, 2013
A compiled list of techniques to optimize Web site for better conversions tel ...
- Tips On Optimizing Landing Pages
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 14, 2013
Keep title pages short and sharp, be sure that main keywords appe ...
- bMobilized Pushes Free Mobilized Sites
Online Media Daily, Mark Walsh - Thursday, June 6, 2013
Mobile startup bMobilized has stepped up its mission to optimize the mobi ...
- Havas Media, DG Ad Partnership Crosses TV, Online
Online Media Daily, Laurie Sullivan - Monday, April 29, 2013
Havas Media and DG will announce a global cross-media partnership Monday ...
- Optimization Lacks Marketing Priority
SearchBlog, Laurie Sullivan - Friday, April 26, 2013
Optimization from search to content works. Marketers know that. Now a stu ...
- GroupM Multicultural Debuts, Del Fa To Lead Unit
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
GroupM has created a new unit designed to help beef up t ...
- Dynamic Logic To Track Mobile Ad Frequency
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
The latest version of Dynamic Logic's AdIndex for Mobile service can n ...