- Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
DataXu, a provider of programmatic marketing software and analytics, launched its Pre-B ...
- Publishers Suggest Putting The Web On A Diet To Combat Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
It's no secret that the digital media industry has a problem wi ...
- Email On Acid Adds Real-Time Editing Tool
Email Marketing Daily, Jess Nelson - Thursday, March 24, 2016
Denver-based Email on Acid unveiled an email editing application on Wednesday ...
- 5 Ways To Drive Conversions Using Performance Content
MediaDailyNews, Michael Kahn - Tuesday, November 3, 2015
Start thinking about content as a key driver of top-line growth-revenue, mark ...
- RevJet's Creative Side Platform Empowers Digital Marketers
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" to ...
- Search: How To Optimize FAQ Pages
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 24, 2015
Brittney Sheffield explains how to optimize Frequently Asked Questions pages. She believ ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Operative, an ad management firm, is the latest company to release ...
- Centro Buys Social Ad Tech Firm GraphScience
Real-Time Daily, Tyler Loechner - Friday, July 24, 2015
Digital ad tech firm Centro is already putting the $30 million ...
- Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key ...
- Optimizing For Search Engine URLs, Not Keywords
SearchBlog, Laurie Sullivan - Wednesday, July 15, 2015
Keywords are becoming less relevant when tracking search engine query rankings. O ...
- Facebook Touts Ad Tool Innovation
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 7, 2015
Effectively connecting online and offline retail experiences remains a weak point f ...
- Programmatic Mobile Targets Lawn Nerd Behaviors For Scotts
Data and Targeting Insider, Steve Smith - Monday, June 29, 2015
The lawn care brand Scotts used programmatic data to find not on ...
- Kissmetrics Dives Headfirst Into On-Page Ad Optimization
SearchBlog, Laurie Sullivan - Wednesday, June 17, 2015
The ad placement on a Web site page can become pretty annoyin ...
- Rocket Fuel Rolls Out Ad Platform Focused On Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, June 8, 2015
It's been nearly one year since Rocket Fuel acquired fellow ad te ...
- Humanizing Optimization: The Need For Us To Get Involved
Marketing Insider: Cross-Channel, Dan Swartz - Monday, June 8, 2015
We need to balance the process of optimizing individual channels and elemen ...
- Komoona Wants To Reroute All RTB Demand To One Platform
RTBlog, Tyler Loechner - Friday, June 5, 2015
Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Frid ...
- Wiggle Launches Ads Optimised Through Facial Recognition
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Cycling equipment e-tailer Wiggle is set to make its online ads smart ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation
RTBlog, Tyler Loechner - Monday, March 30, 2015
ChoiceStream, a demand-side platform (DSP), wants to increase the level of competiti ...
- New York Life's Content Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Internet interactivity pushed New York Life into a content marketing model. The company's markete ...
- Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moo ...
- More Than Five Universal Audit Steps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 2, 2015
There are plenty of questions that marketers should ask when auditing campaign ...
- Dynamic Yield Puts Marketers In Control Of Online Efforts
MAD, Larissa Faw - Wednesday, November 19, 2014
Dynamic Yield, an automated real-time content optimization engine, is introducing a n ...
- The Real Point of Integration? Solving The Attribution Puzzle
MAD, Mike Drexler - Tuesday, November 18, 2014
And we're far from a solution. In many cases, digital technology-presented ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Hispanic On Demand Unveils Digital Ad Platform
MediaDailyNews, Erik Sass - Thursday, May 29, 2014
More marketers are focusing on the U.S. Hispanic market, while Hispanic audienc ...
- PCH Launches Mobile Ad Optimization Service
Mobile Marketing Daily, Laurie Sullivan - Thursday, May 29, 2014
Publishers Clearing House will release a mobile-ad optimization service on the Liqu ...