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Wiggle Launches Ads Optimised Through Facial Recognition

  • The Drum, Wednesday, June 3, 2015 6:26 AM

Cycling equipment e-tailer Wiggle is set to make its online ads smarter with facial recognition software to optimise its content toward audiences who are responding favourably. The software measures engagement through facial micro expressions. Once the video advertising is live, users are prompted to participate using their own web cams, where the ad can be viewed across multiple devices. It then measures the viewer's emotional reactions to Wiggle's messaging and creative resonance by tracking key emotions.

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