Email On Acid Adds Real-Time Editing Tool

Denver-based Email on Acid unveiled an email editing application on Wednesday to help marketers build, edit and preview their emails in real-time. 

Email Editor adds a free Web-based email editing and workflow application to Email on Acid’s platform of email marketing and analytics tools.

Users can now build email campaigns optimized across 48 different email services and devices, increasing return on investment by ensuring that email marketing messages can be read across any device.

Additional features include instant feedback and real-time previews for coded emails, an image library, pre-coded email templates and a Character Converter that changes special characters to HTML code.

“Email marketing remains one of the most cost-effective ways to engage with customers,” states John Thies, co-founder and CEO of Email on Acid. “Today, email is opened on hundreds of combinations of browsers and devices, making it imperative to ensure email campaigns render correctly on computers, tablets and cell phones.”

A recent study of over 1 billion emails sent on Yesmail’s email marketing platform in the fourth quarter of 2015 suggests brands that optimize their email marketing campaigns to be read on mobile devices have significantly higher email engagement rates.

Emails that are optimized for mobile see on average a 24% increase in email clicks compared to emails without a mobile design, according to the study. In addition, brands with responsive email designs see increases of mobile click-to-open rates by 55% and desktop click-to-open rates by 23%.   




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