- Art Of Personal Incentives In The AI Age
Performance Marketing Insider, Laurie Sullivan - Monday, June 23, 2025
Google began giving merchants a way to lure first-time shoppers to ma ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- DeRiso To Lead Initiative Globally Following Departure Of Maex
MAD, Steve McClellan - Wednesday, June 18, 2025
DeRiso has been US CEO at the IPG Mediabrands agency. Maex, t ...
- IAS Brings Contextual Category Reporting To Instagram, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, June 18, 2025
IAS announced the launch of AI-powered contextual category reporting across Facebook a ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Google Unplugging The Internet Is No Longer An Option
Performance Marketing Insider, Laurie Sullivan - Monday, June 16, 2025
In a status report, the company blamed the occurrence on an "inval ...
- Layering AI To Identify How Viral Information Spreads
Data & Programmatic Insider, Laurie Sullivan - Monday, June 9, 2025
Gudea's technology allows it to "map how information moves online" to predi ...
- Amazon Ads Launches AI Vision For Creative
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Amazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
A Raymond James research note analyzes impressions and paid clicks - pa ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Why Meta Is Willing To Invest $10B In An AI Startup
Performance Marketing Insider, Laurie Sullivan - Monday, June 9, 2025
Clean data ensures AI models learn accurate patterns that lead to reliab ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- Dentsu Americas Adds Ogburn, Claudio, Kodish To Media Leadership
MAD, Steve McClellan - Thursday, May 29, 2025
The hires follow the departure earlier this month of Sean Reardon ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROI
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Three former Microsoft employees have built tech that breaks out numbers ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
MediaDailyNews, Laurie Sullivan - Thursday, May 22, 2025
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...