- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- Microsoft Lays Off Thousands, Then Announces AI Partners
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
The layoffs - which impact thousands of Microsoft employees across the compa ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- Shopify Moves AI Assistant To Reasoning For Merchants
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
AI enables Google to infer much more about what consumers want throu ...
- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Scuderia Ferrari, IBM Reimagine AI App, Data Experience
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Performance Marketing Insider, Laurie Sullivan - Thursday, May 1, 2025
Mastercard is working with Microsoft and other AI companies to give agent ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad Quality
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 30, 2025
Since the search industry added generative AI, it's an old problem wi ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90B
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- How Google Controlled Publishers, Bid Impressions, Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, April 18, 2025
Index Exchange President and CEO Andrew Casale described testifying in the D ...
- Canvas Hires Performance Vet Potemkin To Lead 'New Discipline'
MediaDailyNews, Laurie Sullivan - Sunday, April 20, 2025
"We were lucky to persuade Sarah to come to Canvas," said Canv ...