- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Apple's Newly Appointed AI Search Lead Leaves For Meta
MediaDailyNews, Laurie Sullivan - Thursday, October 16, 2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like sear ...
- Google, Salesforce Extend Partnership For Autonomous AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, October 16, 2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - w ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- Perplexity Stops Accepting New Advertisers
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising We ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Meta API Update Finds Alt Uses For Excluded Ad Placements
MediaDailyNews, Colin Kirkland - Thursday, October 9, 2025
Meta is rolling out marketing API changes designed to improve ad performan ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- How Static Ads Use AI To Add Motion
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Motion added to static ads has begun to attract more brands ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Lost In Data: Why Marketers Don't Trust Attribution And Measurement
Performance Marketing Insider, Laurie Sullivan - Monday, September 22, 2025
Marketers are challenged with putting data insights together piecemeal to prove performanc ...
- Amazon Giving Free Cloud Cleanroom Service To All Sponsored Campaign Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
Amazon Ads will give advertisers running any of its sponsored ad campaig ...
- Meta Seeking Media Deals To License AI Content
Performance Marketing Insider, Laurie Sullivan - Thursday, September 18, 2025
Meta is seeking content deals with publishers, which seems to support i ...
- Google Agentic Shopping Launches With 60 Partners
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Those participating in the rollout include fintech companies like Revolut, Coinbase, a ...