- PubMatic's Huge Q1 Highlights Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
Sales-side platform provider PubMatic today announced their Q1 results, and leading t ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...
- Volkswagen Runs Addressable Ads on DirectTV
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Volkswagen has signed on to DirectTV's national addressable advertising platform. VW ...
- Flurry Launches RTB Marketplace For Apps
Online Media Daily, Mark Walsh - Tuesday, April 9, 2013
App advertising and analytics firm Flurry has launched its own real-time biddi ...
- Dynamic Logic To Track Mobile Ad Frequency
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
The latest version of Dynamic Logic's AdIndex for Mobile service can n ...
- Yieldex, DoubleClick Team To Enhance Publishers' Analytics, Performance
Online Media Daily, Fern Siegel - Monday, March 25, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- NYTCO Adds Conde Nast, 'People' To Ricochet
MediaDailyNews, Erik Sass - Wednesday, March 13, 2013
Ricochet, the content marketing platform launched by The New York Times C ...
- Turn Taps Murphy In Advisory Role
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as adviso ...
- Facebook To Enable Behavioral-Targeting Icons
Online Media Daily, Wendy Davis - Monday, February 4, 2013
Facebook has agreed to show AdChoices icons on some ads served throu ...
- Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round
Real-Time Daily, Tyler Loechner - Saturday, January 26, 2013
Last week, OpenX Software announced a $22.5 million round of funding. N ...
- AppNexus Closes $75M Funding, Ups Tech, Products
Online Media Daily, Mark Walsh - Thursday, January 24, 2013
Programmatic ad platform AppNexus on Thursday raised $75 million in a fourth-rou ...
- FBX: Is The "New Shiny Object" A Game Changer, Or Just Facebook's Version of Google AdWords?
RTBlog, Tyler Loechner - Friday, January 25, 2013
On the "Facebook's FBX: The Year Zero View" panel at OMMA R ...
- Innovid Gets MRC's Blessing
Online Video Daily, P.J. Bednarski - Thursday, January 24, 2013
The research council MRC approved Innovid's advanced ad server on Thursday ...
- T-Mobile Joins MLB For Marketing Program
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at t ...
- Facebook Exchange Integrates Search Data With Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 19, 2012
Chango will roll out a programmatic advertising platform for Facebook using sear ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- LinkedIn Launches Ads API Program
Online Media Daily, Mark Walsh - Wednesday, November 28, 2012
LinkedIn on Wednesday announced a new API (application programming interface) program f ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- Viewers Watch Ads 93% to Completion in Online TV Shows
VidBlog, Daisy Whitney - Tuesday, November 20, 2012
Want video viewers to watch your ad? Make sure it runs ...
- Will it Blend? Brand Videos Work Well When Mixed Into Site
VidBlog, Daisy Whitney - Monday, November 19, 2012
Clearly every brand has gotten the memo that they need to ma ...
- Starcom Teams With Ad Platform Flite
Online Media Daily, Mark Walsh - Monday, November 12, 2012
Starcom MediaVest Group has formed a partnership with ad customization platform Fli ...
- Waze Drives Ad Platform
Online Media Daily, Karl Greenberg - Wednesday, November 7, 2012
Auto navigation company Waze is launching its first ad platform. The platfo ...
- AppNexus Hires Ex-AOL Exec Clarizio
Online Media Daily, Mark Walsh - Wednesday, November 7, 2012
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clariz ...
- Google Product Listing Ads Help Up ROI
Online Media Daily, Laurie Sullivan - Thursday, November 1, 2012
Digital agencies have begun to verify the benefits from Google product listi ...
- LinkedIn Launches Video Ads
Online Media Daily, Mark Walsh - Tuesday, October 23, 2012
LinkedIn today announced the rollout of video ads through its self-serve platform-Linked ...
- Tapad Expands Sales Force
Raw, Mark Walsh - Wednesday, October 10, 2012
Cross-platform ad technology firm Tapad has
expanded its sales force national ...
- TrueView Ad Format Ups Returns
Online Media Daily, Gavin O'Malley - Tuesday, October 2, 2012
In late 2010, YouTube debuted its TrueView in-stream ad format, which allo ...
- Brand Push: AOL Relaunches Project Devil
Online Media Daily, Gavin O'Malley - Monday, October 1, 2012
Backing one of its bolder ad models, AOL on Monday is expect ...
- SteelHouse Streamlines Video Ad Production
Online Media Daily, Erik Sass - Monday, September 24, 2012
Ad firm SteelHouse, which specializes in real-time offers and retargeting with vid ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...