- Ten Times Boost In TV Everywhere Streams In 2012; New Tools In Online Video Tech
VidBlog, Daisy Whitney - Tuesday, September 4, 2012
These days, it feels as if all the online video companies a ...
- Turner to Lead Product Management For BlogFrog
Online Media Daily, Fern Siegel - Monday, August 20, 2012
Marketing tech company BlogFrog selected Raviv Turner to lead product management f ...
- Conde Nast Invests In Flite For Web Ads
Online Media Daily, Mark Walsh - Monday, August 20, 2012
Conde Nast is making an undisclosed investment in cloud-based ad platform Flit ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experienc ...
- Visible Measures Raises $21 Mil To Power Video Ecosystem
Online Media Daily, Gavin O'Malley - Tuesday, August 14, 2012
Aiming to scale its online video tracking, measurement and ad services, Visib ...
- QuadrantOne Unveils Targeting Tools For Newspaper Sites
MediaDailyNews, Erik Sass - Tuesday, July 17, 2012
QuadrantOne, an online ad platform created by a consortium of newspaper publisher ...
- Extreme Reach Delivers TV Spots Via The Cloud
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
New cloud-based TV services are taking hold. Extreme Reach, a video distributi ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Casale Media Goes Real-Time On Ad Bidding, Data
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Casale Media on Monday launched Index Platform to support publishers willing ...
- Video Ads Score With Large Player Environments
Online Media Daily, Gavin O'Malley - Monday, June 25, 2012
The majority of video ads are being delivered within large player environment ...
- TuneIn Forms Relationships With 20 Broadcasters
MediaDailyNews, Fern Siegel - Friday, June 22, 2012
TuneIn, a service that allows people to listen to the world's musi ...
- Marketron Integrates RAB Account Manager
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Buying and selling radio ad inventory is getting easier, thanks to increasi ...
- PubMatic Raises $45 Million
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Sell-side ad platform PubMatic on Wednesday announced raising $45 million in ...
- Blue Calypso Taps Ogle As New Chairman/CEO
Online Media Daily, Mark Walsh - Wednesday, June 6, 2012
Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketi ...
- PubMatic Raises $45 Million
Raw, Mark Walsh - Wednesday, June 6, 2012
Sell-side ad platform PubMatic on Wednesday
announced raising $45 million ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- Xaxis Kicks Off In Canada
Online Media Daily, Steve McClellan - Tuesday, May 22, 2012
Xaxis, the GroupM demand-side digital ad-buying platform, has launched in Canada. ...
- Trulia Extends Realtor Ads To Mobile
Online Media Daily, Mark Walsh - Thursday, May 3, 2012
With more people using smartphones while shopping for homes, Trulia is launchi ...
- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- YouTube Ad Platform Adds Features, Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
YouTube is launching a series of tools and services, among them Traff ...
- Video Vendors Boost Verification; Discovery Tools
VidBlog, Daisy Whitney - Monday, April 16, 2012
The latest race for improvement in online video tools for advertising see ...
- Pubmatic Acquires MobiPrimo, Integrates Mobile Into Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, March 8, 2012
As hot for mobile as its publisher clients, PubMatic just announced t ...
- PubMatic Acquires MobiPrimo
Raw, Mark Walsh - Thursday, March 8, 2012
Sell-side platform PubMatic has
acquired MobiPrimo Technologies to enhance its mobi ...
- Ex-Apple Exec Takes On iAd With New Platform
Online Media Daily, Mark Walsh - Tuesday, March 6, 2012
Apple's iAd platform faces more competition -- from one of its o ...
- Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer
Online Media Daily, Laurie Sullivan - Tuesday, March 6, 2012
Zumobi will launch the Zumobi Brand Integration platform to strengthen the lo ...
- Interaction Rate Triples, Completion Rate Nearly Doubles with YuMe's New Placement Tool
VidBlog, Daisy Whitney - Thursday, March 1, 2012
Video vendors continue to hunt for ways to distinguish their offerings fr ...
- Legolas Teams With 6 Data Partners
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Online ad platform Legolas Media has added six additional major data provide ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- Turn Enhances Contextual Targeting
Raw, Mark Walsh - Tuesday, February 28, 2012
Demand-side platform Turn has
released updated features for its service includi ...