- Facebook Planning Big, New Ad Platform
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 22, 2012
Eying bigger ad revenues, Facebook reportedly plans to introduce a new advertisi ...
- Canoe Ventures Scales Way Back
Raw, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies formed a few yea ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- eXelate Goes Real-Time, Enables 'On-The-Fly' Segmentation
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Modeling an audience segment that targets consumers traversing the Internet has beco ...
- AppNexus To Name Kraft VP, Biz Development
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
Continuing to staff up ahead of a likely IPO, AppNexus is expect ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Videology Measures Offline Segments Of In-Stream Videos
Online Media Daily, Gavin O'Malley - Wednesday, January 25, 2012
Can you accurately measure the impact of online video advertising on offli ...
- Video Vendors Test, Roll Out New Online Video Ad Formats
VidBlog, Daisy Whitney - Monday, January 23, 2012
Ever on the hunt for ROI in online video, a number ...
- TidalTV Becomes Videology, Pushes Tech
Online Media Daily, Gavin O'Malley - Tuesday, January 10, 2012
Seeking better market position, online video ad platform TidalTV is rebranding ...
- Cox Cable Inventory Added To Google TV Ads
MediaDailyNews, David Goetzl - Monday, January 9, 2012
Google's auction-based TV ad market has picked up inventory from cable operat ...
- Appssavvy Gets $7.1 Million, Builds Out Adtivity Platform
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
With an infusion of fresh capital, appsavvy plans to continue expanding i ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- inPowered Ad Platform Debuts, Drives Brand Influence
Online Media Daily, Gavin O'Malley - Thursday, December 8, 2011
It's been a long time coming for inPowered -- an ad platfo ...
- 24/7 Real Media Adds Panache, Ups Video Arsenal
Online Media Daily, Gavin O'Malley - Tuesday, December 6, 2011
Bolstering its streaming services, WPP's 24/7 Real Media has acquired video ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company ...
- Yahoo Extends DSP Deadline For Ad Exchange
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Yahoo Thursday said it would extend the deadline for requiring advertisers a ...
- Tapad Taps Evidon For Mobile Opt-Outs
Online Media Daily, Steve Smith - Tuesday, November 15, 2011
The number of app, banner and operating system platforms on which ...
- Adobe Systems Acquires Auditude, Pursues End-To-End Video
Online Media Daily, Gavin O'Malley - Tuesday, November 1, 2011
Although no longer cast solely as a multimedia platform provider, Adobe Syste ...
- Vizu, Firefly Partnership Improves Video Measurement
Online Media Daily, Laurie Sullivan - Tuesday, October 25, 2011
Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion ...