• by Mark Walsh , March 8, 2012

Sell-side platform PubMatic has acquired MobiPrimo Technologies to enhance its mobile offering. The move will allow the company’s mobile platform to integrate directly with the leading mobile ad networks, ad servers and demand-side platforms (DSPs). The acquisition also doubles the number of people working on PubMatic’s dedicated mobile development team.

“PubMatic is looking for high-quality, strategic acquisitions that will enhance our platform.  The MobiPrimo acquisition further demonstrates our commitment to consolidating the way publishers realize their revenue potential,” said Rajeev Goel, co-founder and CEO of PubMatic, in a statement.

PubMatic says its mobile platform will now provide all the features included in its PubDirect suite of management tools including optimization, audience-targeted campaigns, pricing and brand controls, and unified analytics. Users can also access PubDirect through a customized iPad app.