- Visible Measures Offers New In-Stream Ads, Video To Publishers
Online Media Daily, Gavin O'Malley - Tuesday, October 22, 2013
Visible Measures will begin to allow publisher partners to deliver skippable in-stre ...
- Foursquare Ads Go Global
Online Media Daily, Mark Walsh - Monday, October 14, 2013
Foursquare on Monday said it's expanding its self-serve ad platform to a ...
- Foursquare Adding Merchants To Ad Platform
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 14, 2013
Foursquare is finally ready to give its network of some 1.5 milli ...
- Airpush Acquires Hubbl, Creates Native Mobile Ad Platform
Online Media Daily, Gavin O'Malley - Friday, October 11, 2013
Checking off the hottest boxes in marketing today, mobile ad platform Airpu ...
- WPP, FourthWall Partner On Cross-Platform Measurement
MAD, Steve McClellan - Thursday, October 3, 2013
The plan is to develop "next generation" cross-platform video audience measurement too ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Transparency Breeds Honesty, Tech Investments Across Ad Industry
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Transparency will drive publishers to create a better experience for consumers visiti ...
- Ensequence To Roll Out National Platform For Interactive TV Advertising
MediaDailyNews, Wayne Friedman - Wednesday, September 18, 2013
Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching nation ...
- Consumer Trust in Web Ads Grows; Mobile Ads Least Trusted, Nielsen Says
Around the Net in Video, P.J. Bednarski - Wednesday, September 18, 2013
People trust Website ads more than they used to, according to ...
- SpotXchange Launches Video Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 17, 2013
Digital video ad marketplace SpotXchange is expected to today announce the laun ...
- IAB Offers Ad Ops Certification For Digital Marketing Pros
Online Media Daily, Mark Walsh - Thursday, September 12, 2013
With the rise of programmatic trading, digital advertising has become more relia ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- ADamigo Launches Ad Marketplace Hispanic Businesses
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
ADamigo, an ad platform with a focus in the Hispanic advertising industr ...
- Czech Publishers Form Consortium, Open Up Inventory For RTB
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
A group of five Czech Republic media houses today announced a joi ...
- Real-Time With Brian Gleason On New 'Xaxis TV' Platform
RTBlog, Tyler Loechner - Monday, September 9, 2013
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform mea ...
- Revamped SMGX Is Now London-Based; Muszynski Takes On Dual Spark, SMG Role
MAD, Steve McClellan - Friday, August 30, 2013
The advanced TV, marketplace intelligence and "thought leadership" unit prepares to sca ...
- Samsung Gains As Kindle Fire Cools
Marketing Daily, Laurie Petersen - Thursday, August 22, 2013
Samsung's Galaxy Tab jumped 5.8 percentage points year-over-year while Kindle Fire lo ...
- A Third Of Top Brands Have A Marketing Presence On Tumblr
Online Media Daily, Mark Walsh - Wednesday, August 21, 2013
Yahoo this spring made a $1 billion bet when it acquired Tumb ...
- Kellogg Co. Names BrightRoll Digital Video Ad Platform Partner
Online Media Daily, Gavin O'Malley - Thursday, August 15, 2013
The Kellogg Company on Thursday named BrightRoll as its official digital vid ...
- Foursquare Launches Self-Serve Platform
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
Foursquare on Tuesday opened up its self-serve ad platform more widely aft ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- United Online Chooses OpenX Platform, Ends Partnership With PubMatic
Real-Time Daily, Tyler Loechner - Thursday, July 11, 2013
After a five year partnership with PubMatic, United Online Media Group th ...
- Millennial Media Allies With Mediahub/Mullen For Ad Tech
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediah ...
- Microsoft Hears Angry Customers, Skins Back Its New XBox Rules
Around the Net in Video, P.J. Bednarski - Friday, June 21, 2013
It's dropping regular online authenticity checks required to play video games offli ...
- Babberly Launches Hyperlocal Mobile Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, June 20, 2013
Joining a crowded field of location-based social start-ups, Babberly this week ...
- Improve Digital Adds Video To Programmatic Sell-Side Platform
Real-Time Daily, Tyler Loechner - Monday, June 17, 2013
Improve Digital has added video capabilities to their programmatic platform, the 360Yie ...
- WPP, Twitter Forge New Alliance
Raw, Steve McClellan - Thursday, June 6, 2013
WPP and Twitter on Thursday announced a global strategic partnership that wi ...
- Taptica Applies Gambler's Math To Mobile Advertising
Real-Time Daily, Tyler Loechner - Friday, May 31, 2013
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisc ...
- Specific Media, Project Sunblock Team To Protect Ad Environment
Online Media Daily, Fern Siegel - Monday, April 29, 2013
Specific Media is partnering with Project Sunblock to offer content online verificati ...
- PubMatic's Huge Q1 Highlights Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, April 29, 2013
Sales-side platform provider PubMatic today announced their Q1 results, and leading t ...