- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Niels ...
- Comcast Is Acquiring FreeWheel, According to Several Reports
Around the Net in Video, P.J. Bednarski - Sunday, March 2, 2014
Ad platform FreeWheel, one of the biggest distributors of ad content onli ...
- Time Inc. Taps Google For Programmatic Sales
MediaDailyNews, Erik Sass - Wednesday, February 26, 2014
Time Inc. has partnered with Google to launch a global programmatic advertisi ...
- Sizmek Becomes Hub In Social Media Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Thursday, February 20, 2014
Open ad management company Sizmek on Thursday will roll out a Conne ...
- Vending Machines Go Digital, Mobile Payments Included
MobileShopTalk, Chuck Martin - Tuesday, February 18, 2014
The age-old vending machine is getting more than a facelift and joini ...
- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- Online Video Ads Still Dominate Videology Platform
Real-Time Daily, Tyler Loechner - Wednesday, February 12, 2014
Video ad platform Videology on Wednesday released an infographic that provides ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly ...
- Publicis Groupe's VivaKi Taps Beringer To Run Its AOD Unit
MAD, Steve McClellan - Tuesday, January 28, 2014
He's moving from the holding company's Digital Technologies Division and will ho ...
- Admedo Launches Self-Serve Ad Platform
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
Admedo, formely Adizio, on Monday announced the launch of a self-serve onli ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Real-Time Daily, Tyler Loechner - Monday, January 27, 2014
AudienceScience, a digital ad technology company that works directly with brands, ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- Coull Puts Video Inventory On LiveRail Platform
Real-Time Daily, Tyler Loechner - Thursday, January 16, 2014
Coull, a video monetization platform for digital publishers, this week announced ...
- Live From Las Vegas: SMG Unveils New Content Marketing Platform
MAD, Steve McClellan - Monday, January 6, 2014
Starcom MediaVest Group is launching a new real-time content marketing platform call ...
- PadSquad Teams With Polar
Online Media Daily, Fern Siegel - Thursday, December 26, 2013
Ad tech company PadSquad has teamed with Polar. PadSquad will leverage Polar&rsquo ...
- Yahoo Names Initial Programmatic Partners
Online Media Daily, Mark Walsh - Monday, December 16, 2013
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manage ...
- Marketo Gets Personal, Acquires Insightera
Real-Time Daily, Tyler Loechner - Friday, December 13, 2013
Digital marketing platform Marketo has announced it has signed a definitive agreeme ...
- Programmatic Buying Steps Up for Premium Players
Around the Net in Video, P.J. Bednarski - Monday, November 18, 2013
Programmatic buying has taken off at Hulu and YouTube. And NBC ...
- AOL Bests Google As Top Web Video Property
Online Media Daily, Gavin O'Malley - Friday, November 15, 2013
For the second month in a row, AOL held its position ov ...
- OMG Unveils New Global Data Platform
MAD, Steve McClellan - Friday, November 15, 2013
Omnicom Media Group has unveiled a new Data Management Platform with campai ...
- Videology Hires Scott Macleod As CFO
Real-Time Daily, Tyler Loechner - Tuesday, November 12, 2013
Video ad platform Videology on Tuesday announced the hiring of Scott Macle ...
- Is Ad Tech Really Media Tech?
Truth In Advertising, Jon Bond - Thursday, November 7, 2013
Ad:Tech New York this week is chock-full of new ad tech compani ...
- Sheehy Overseeing Global Expansion Of New SMG Consultancy
MAD, Steve McClellan - Monday, November 4, 2013
Clients are still figuring out what the marketing integration process is, sa ...
- Startups: Bring More Than Code To The Marketing Table
MAD, Steve McClellan - Thursday, October 31, 2013
At a Y&R "boot camp" in New York this week, entrepreneurs a ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- UM Incubator Hatches Pixlee
MAD, Steve McClellan - Wednesday, October 30, 2013
The new platform, which just received $1.5 million in seed funding, curat ...
- Twelvefold Makes Programmatic Platform Self-Serve, Relies On 'Mindsets,' Not Cookies
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
Twelvefold on Wednesday announced the launch of a self-service version of the ...
- British Analyst Warns ITV May Be Ill-Prepared for U.K. Online Ad Surge Ahead
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
Despite various management reshuffles over the last few years aimed at boosti ...