- McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce t ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Supersonic Raises $15M To Expand In-App Monetization
Mobile Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
Supersonic gets funding to expand its in-app monetization and user acquisition platfor ...
- LA's Mistress Forms German Agency Venture
MAD, Steve McClellan - Monday, June 30, 2014
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech th ...
- Jelli Shutters Social Radio To Focus On Programmatic
MediaDailyNews, Erik Sass - Friday, June 27, 2014
After five years in operation, Jelli is shuttering its user-controlled social rad ...
- Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony ...
- UM, AOL Launch 'Moments' Real-Time Marketing Platform
MAD, Steve McClellan - Friday, June 20, 2014
The platform -- which will serve messages in reaction to national a ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Horizon Media, True[X] Get 'Engaged'
MAD, Larissa Faw - Friday, June 13, 2014
Horizon Media and advertising platform true[X] are partnering to introduce an agen ...
- Digital Radio Consolidation: WideOrbit Acquires Abacast
MediaDailyNews, Erik Sass - Tuesday, June 10, 2014
This week brought more consolidation in the digital radio arena. WideOrbit, whi ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- 12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
Bay State Blog, Val Brickates Kennedy - Thursday, May 22, 2014
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- Rubicon Project Unveils 'Programmatic Direct' Platform, Launches In Mobile-Only Beta
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
In the programmatic ad space, private exchanges and "programmatic direct" software ha ...
- Ad Techs, Online Platforms Win Big At Annual NEVY VC Awards
Bay State Blog, Val Brickates Kennedy - Thursday, May 15, 2014
Ad tech firms and online platforms were big winners at the N ...
- Blinkx Acquires Mobile DSP Lyfe Mobile
Real-Time Daily, Tyler Loechner - Tuesday, May 6, 2014
Blinkx, an online ad platform with a focus on video, on Tuesd ...
- SMG's Local Spectrum Partners With Balihoo
MAD, Steve McClellan - Monday, May 5, 2014
The alliance is designed to help SMG's national clients create automated, data-driv ...
- TubeMogul Updates S-1, Reports $22M Q1 Revenue And Switches To NASDAQ
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
TubeMogul, the programmatic video ad platform that recently filed for an IP ...
- Placemedia Taking Programmatic TV Local
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announc ...
- Innovid Creates A New Atom, Open Architecture Platform Works For Third Party Tech
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
Multiscreen ad platform Innovid has launched Atom, what it calls its mo ...
- Mindshare Takes 'The Loop' Global
MAD, Steve McClellan - Wednesday, April 23, 2014
After launching the real-time marketing process in the U.S. earlier this yea ...
- Programmatic Video Ad Platform AnyClip Emerges From Stealth Mode
Real-Time Daily, Tyler Loechner - Monday, April 21, 2014
AnyClip Media, a programmatic video ad platform, on Tuesday announced it h ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- AOL Elevates 2 Adap.tv Execs Within Platforms Unit, Gabriner To Lead ONE
Real-Time Daily, Tyler Loechner - Tuesday, April 1, 2014
AOL on Tuesday announced several leadership appointments within its AOL Platforms uni ...
- Location Ad Firm xAD Snags ESPN Mobile Head Bayle
Mobile Marketing Daily, Mark Walsh - Thursday, March 27, 2014
Michael Bayle, formerly vice president and general manager of ESPN Mobile, h ...
- AOL To Mesh Ad Tech Stack Into 'One' Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born fr ...
- European Ad Platform YD Names Triscari New CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
European-based ad tech startup YD on Monday announced the appointment of Thom ...
- MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 25, 2014
MyBuys, a personalized display and email retargeting company ad, on Monday announc ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- Read All About It: DFM, Rumble Partner On Mobile Publishing
MAD, Larissa Faw - Tuesday, March 18, 2014
Digital First Media (DFM), the second-largest newspaper group in the U.S., h ...