- Jumpstart Taps Nativo For Native Ad Tech
MediaDailyNews, Erik Sass - Tuesday, December 2, 2014
Hearst's Jumpstart Automotive Group, which has advertising relationships with a portfolio ...
- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Dynamic Yield Puts Marketers In Control Of Online Efforts
MAD, Larissa Faw - Wednesday, November 19, 2014
Dynamic Yield, an automated real-time content optimization engine, is introducing a n ...
- Local Newspaper Groups Combine To Launch National Digital Ad Platform
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Three of the UK's four large regional newspaper groups are to po ...
- Mediaocean Integrates Jivox Ad Server Into Management Platform
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Jivox, a digital ad platform, on Wednesday announced it has integrated i ...
- This Toronto Agency Finally Let Its Employees Out For A Day--You Won't Believe What Happened
Mediapsssst, Richard Whitman - Wednesday, November 5, 2014
Sometimes working long hours at an ad agency steals you away fr ...
- Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
London Blog, Sean Hargrave - Friday, October 24, 2014
Twitter's launch of Fabric is an interesting move, but before we g ...
- Bing Updates Ad Platform, Inks Partnership With American Express
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 17, 2014
Recent data from independent search agencies suggest that the Bing-Yahoo Network continu ...
- Undertone Launches Ad Tech Platform
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Undertone, an ad network, is becoming more involved in the programmatic ...
- ExtendTV Extends Programmatic Video To Local Advertisers
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
ExtendTV, a company founded one year ago to help local businesses rea ...
- Facebook Readies Ad Network Built On Atlas
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 23, 2014
Following months of speculation, Facebook is reportedly about ready to unveil ...
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
MediaDailyNews, Laurie Sullivan - Sunday, September 21, 2014
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google ...
- Adaptive Media Launches Video Ad Management Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Adaptive Media, a supply-side platform (SSP), this week announced the launch ...
- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financi ...
- AnyClip Taps Former DoubleVerify Co-Founder Liverant As CTO
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AnyClip Media, a programmatic video ad platform, has brought on Alex Liveran ...
- Analysts Initiate Coverage On TubeMogul, Set Price Targets
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigro ...
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform
Real-Time Daily, Tyler Loechner - Monday, August 11, 2014
Ad management platform Sizmek on Monday announced it has acquired Aerify Medi ...
- McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce t ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Supersonic Raises $15M To Expand In-App Monetization
Mobile Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
Supersonic gets funding to expand its in-app monetization and user acquisition platfor ...
- LA's Mistress Forms German Agency Venture
MAD, Steve McClellan - Monday, June 30, 2014
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech th ...
- Jelli Shutters Social Radio To Focus On Programmatic
MediaDailyNews, Erik Sass - Friday, June 27, 2014
After five years in operation, Jelli is shuttering its user-controlled social rad ...
- Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony ...
- UM, AOL Launch 'Moments' Real-Time Marketing Platform
MAD, Steve McClellan - Friday, June 20, 2014
The platform -- which will serve messages in reaction to national a ...
- With Help From Google & Conde Nast, Publicis WW Develops New Luxury Marketing Platform
MAD, Larissa Faw - Thursday, June 19, 2014
The new platform, La Maison, is designed to help Publicis agencies a ...
- Horizon Media, True[X] Get 'Engaged'
MAD, Larissa Faw - Friday, June 13, 2014
Horizon Media and advertising platform true[X] are partnering to introduce an agen ...
- Digital Radio Consolidation: WideOrbit Acquires Abacast
MediaDailyNews, Erik Sass - Tuesday, June 10, 2014
This week brought more consolidation in the digital radio arena. WideOrbit, whi ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- 12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
Bay State Blog, Val Brickates Kennedy - Thursday, May 22, 2014
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster ...