- AOL, Verizon Team With Publicis For Sales
Mobile Marketing Daily, Gavin O'Malley - Tuesday, September 29, 2015
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secur ...
- Mobile Is The Future! (Or Maybe Just The Present)
VidBlog, P.J. Bednarski - Tuesday, September 29, 2015
Virtually every panel at Advertising Week gets down to being about t ...
- Qriously Teams Up With Drawbridge For Cross-Device Partnership
Mobile Marketing Daily, Ben Frederick - Wednesday, September 23, 2015
London-based data and advertising platform Qriously announced a partnership with cross-device te ...
- InMobi Integrates With TestBird, Helps Mobile Strategy
Mobile Marketing Daily, Ben Frederick - Tuesday, September 8, 2015
TestBird, a Chengdu, China-based mobile tech company, announced that InMobi, a mobi ...
- Twitter Enlarges Ad Platform, Helps Global SMBs
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 2, 2015
Twitter is expanding its self-service ad platform from 33 countries to mo ...
- Aki Launches Mobile Ad Platform
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
U.S. consumers' ad blindness on mobile is not necessarily a bad thin ...
- Russian Search Engine Yandex Changes Its Paid-Search Auction Bid Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
Yandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model ...
- Adaptly Gets Early Instagram API Access
Social Media & Marketing Daily, Ben Frederick - Thursday, August 27, 2015
Social advertising platform, Adaptly announced today that it has been selected ...
- 40% Of Q2 Video Ad Views Came Via Smartphone, OTT
VidBlog, P.J. Bednarski - Tuesday, August 25, 2015
The Big and Small Shop: The new Video Monetization Report from FreeWhee ...
- Foursquare Names Rosen, Krasniqi As Key Execs
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 5, 2015
Bolstering its sales efforts, Foursquare has brought in Michael Rosen to overs ...
- MobileFuse Unveils Mobile Video Ad Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
Real-Time Daily, Tyler Loechner - Tuesday, July 7, 2015
Live Nation, a live events promotion company that entered the programmatic are ...
- Westwood One, SoundHound Bring Mobile Interactivity To Radio
MediaDailyNews, Erik Sass - Monday, June 15, 2015
Westwood One is joining forces with SoundHound to bring the latter's mobi ...
- AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To Platform
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
It has been a busy week for AppNexus, one of the large ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Instagram To Add Direct-Response Ad Formats
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 2, 2015
Working directly with Facebook's ad department, Instagram soon plans to help bran ...
- AT&T, Verizon Find Revenue In XpressBuy's New Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2015
XpressBuy created an advertising platform and business model that allows AT&T, Verizon,T-Mobil ...
- 33Across Unveils 'Bot-Free, Fully Viewable' Marketplace
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Viewability woes and fraudulent traffic continue to nag at digital marketers, b ...
- Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
Adzerk, an ad serving platform, is expanding to support programmatic trading, t ...
- GroupM Has Rebranded Its Interaction Platform, Now Called GroupM Connect
MAD, Steve McClellan - Monday, May 4, 2015
In a memo to staffers issued last week, John Montgomery, chairman Nor ...
- SapientNitro Taps Adaptly For Social Ad Tech
The Social Graf, Erik Sass - Thursday, April 23, 2015
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving ...
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleCli ...
- PulsePoint Launches Programmatic Direct Platform With Native Support
Real-Time Daily, Tyler Loechner - Monday, March 30, 2015
Programmatic direct platforms are expected to command nearly half of all programmat ...
- Ozone Media Rebrands As Adadyn, Relaunches Programmatic Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 24, 2015
Ozone Media, an ad tech company headquartered in India, on Tuesday announc ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Snapchat's COO White Exits
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 13, 2015
Snapchat is losing its COO, Emily White. Along with White, Snapchat h ...
- Vistar, Instantly Partner For OOH Measurement
MediaDailyNews, Erik Sass - Tuesday, March 3, 2015
Vistar Media, which operates a cross-channel system for advertising via mobile a ...
- Twitter Helps Business Promote Tweets, Enhance Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 4, 2015
Twitter just made it easier for small and medium-sized businesses to promo ...
- IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Interactive Media Holdings -- the parent company of Specific Media, Vindico, Xu ...