- AOL Adds IAS Pre-Bid Viewability To ONE Platform
Real-Time Daily, Philip Rosenstein - Thursday, October 13, 2016
AOL and Integral Ad Science (IAS) announced on Thursday an expansion ...
- News Corp., Yahoo Japan Invest In AppNexus
Around the Net in Real-Time, Gavin O'Malley - Wednesday, September 28, 2016
Ad tech firm AppNexus just raised $31 million in fresh funding fr ...
- VideoAmp Announces European Expansion With New Offices, Partnerships
Real-Time Daily, Philip Rosenstein - Wednesday, September 14, 2016
Video advertising platform VideoAmp announced on Tuesday a European expansion, which includ ...
- Sizmek Launches Programmatic Creative Offering
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creativ ...
- Extreme Reach Partners With AdMore To Enhance Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Wednesday, August 31, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- Adland Must Brace For Arrival Of 'As A Service' Transparency
London Blog, Sean Hargrave - Wednesday, August 31, 2016
Transparency and media planning via AI? The future could be arriving soon ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that i ...
- Majority Of Digital Ads Near Trump Content
Red, White & Blog, Philip Rosenstein - Thursday, July 14, 2016
Over the past three months, articles about Donald Trump have displayed t ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the Europe ...
- Facebook Launches API Audience Insights At Cannes Lions
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Facebook announced the launch of a new API called Audience Insights ...
- Taykey Folds Programmatic Solution Into Trend Advertising Product
Mobile Marketing Daily, Ben Frederick - Wednesday, June 15, 2016
Trend-based audience analysis company Taykey announced today that its Trend Advertising wi ...
- Google Is Bringing New Ad Types To AMP, Including Annoying Flying Carpet Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
TechCrunch reports that AMP, which is Google’s answer to Facebook’s fast-loading Insta ...
- For Good Measure, Tubular Labs Raises $10M
Around the Net in Video, P.J. Bednarski - Friday, June 3, 2016
Tubular Labs has raised $10 million in a new funding round l ...
- What Can Online Publishers Do About Their Ads?
VidBlog, P.J. Bednarski - Wednesday, June 1, 2016
DashBid is prepping a new dashboard, called PubTools, that will instantly te ...
- Lucid Sight Raises $3.5 Million For VR Gaming And Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, May 17, 2016
According to Lucid Sight, the initial numbers look promising-the company ran ...
- Google Pay Now I.D.'s Apps With Ads
Around the Net in Mobile, Gavin O'Malley - Friday, April 29, 2016
Google Pay will now note if an app contains advertisements. ‘This lab ...
- Quora Testing Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, April 21, 2016
Quora is testing ads on its question-and-answer platform. “To address worries about si ...
- NBCU, Vox Media Start Concert Ad-Selling Platform
MediaDailyNews, Wayne Friedman - Monday, April 4, 2016
Following up on its deal for digital content group Vox Media, NBCUnivers ...
- Ace Metrix Says Native and TV Ads Good Together
VidBlog, P.J. Bednarski - Tuesday, March 29, 2016
Ace Metrix research for BuzzFeed concludes native video performs as well ...
- Platform Publishing Specialists Are In Vogue
Around the Net in Real-Time, Tobi Elkin - Monday, March 28, 2016
Publishers are on a hiring spree--they're looking for new talent to mana ...
- Pinterest Ads Manager Focuses On Monetizing Small Businesses
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 8, 2016
Following the lead of Facebook and Twitter, Pinterest is inviting every smal ...
- Elite SEM Creates Division Focused On Google, Bing Shopping Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2016
Performance marketing agency Elite SEM has created a separate division that manag ...
- Twitter Unveils First View Ads, Videos At The Top Of Your Timeline
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
TechCrunch reports that Twitter launched a new video ad unit that it ...
- 'Economist,' Murmur Create StoryDeck, A Mobile 'Tinder For Content'
Publishers Daily, Erik Sass - Wednesday, January 13, 2016
'The Economist' has joined forces with Murmur, a New York digital med ...
- Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autopla ...
- Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up
RTBlog, Tobi Elkin - Monday, December 21, 2015
RTBlog spent some time chatting with Ron Amram, senior media director, Heinek ...
- Google Turns App Streaming Into Ad Tool
Around the Net in Mobile, Gavin O'Malley - Friday, December 4, 2015
Google is turning the ability to stream Android apps into an advertisi ...
- AdSorcery Aims To Circumvent Ad Blockers
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Ad tech startup AdSorcery is launching a platform for publishers to wo ...
- YouTube Shopping Adds Ad Formats For Retailers
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, November 17, 2015
YouTube Shopping has officially launched ad formats for retailers, Marketing Land report ...
- AerServ, Telerik Team To Access Premium Mobile, Video Ad Inventory
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Mobile video mediation platform AerServ teamed with Telerik, a company that mak ...