• Facebook, Wednesday, June 22, 2016 6:38 AM

Facebook announced the launch of a new API called Audience Insights at the Cannes Lions advertising festival in France. Audience Insights will combine existing demographic and psychographic data, with topical data from user posts about specific events, topics and/or brands. The data will supposedly help inform creative development. However, the Audience Insights API is only available to “select partners” between 2016 and 2017. Facebook also unveiled other products and updates designed for creatives, including a mobile ad-building interface called Creative Hub, and improvements to Canvas and Slideshow ads.

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