- Havas Group Launches 'Control Tower' For Programmatic Trading
Real-Time Daily, Philip Rosenstein - Tuesday, May 23, 2017
Havas Group has announced the release of the Client Trading Solution (CTS ...
- Ad-Tech Product And Partnership News: Week Of May 15
Real-Time Daily, Philip Rosenstein - Friday, May 19, 2017
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech fir ...
- Google Rebuilds AdMob, Offers New Digital Payment Options And Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2017
The new AdMob was built based on what Google calls Material Desig ...
- British Telecommunications Taps Rubicon Project To Manage Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, May 9, 2017
Through the relationship, British Telecommunications will use Rubicon's technology to manage programmat ...
- Ad-Tech Product And Partnership News: Week Of May 1
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, May 5, 2017
Dashbid, PulsePoint, and Viant were among the ad-tech firms making news t ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Google AdExchange Takes A Slide In Mobile App Inventory Rankings
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Pixalate, a data intelligence and fraud prevention platform, released on Wednesday i ...
- High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Ad tech firm Criteo announced a 29% increase in Q1 2017 reven ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- Connatix Launches Platform Focused On Brand Safety
Real-Time Daily, Philip Rosenstein - Thursday, March 30, 2017
Connatix, a native advertising platform for premium publishers, launched the platform Connat ...
- Targeted Victory Names Partoyan President, Focuses On Global, Public Affairs
MAD, Philip Rosenstein - Tuesday, March 28, 2017
With Partoyan at the helm of the GOP-oriented agency, Targeted Victory loo ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Factual Aims For Scale, Partners With Adobe, Oracle
Real-Time Daily, Philip Rosenstein - Thursday, March 16, 2017
Factual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- Sprinklr Launches Tool To Help Stream Real-Time Social Media Content In DOOH Formats
Real-Time Daily, Philip Rosenstein - Thursday, March 9, 2017
Sprinklr, a social media management platform, announced on Thursday the launch ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Rocket Fuel Logged 97% Revenue Growth For Platforms Business In '16
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Programmatic marketing provider Rocket Fuel Inc. generated 97% year-over-year revenue growth fr ...
- Publishers Clearing House Taps OpenX To Help Enhance Digital Revenue
Real-Time Daily, Philip Rosenstein - Monday, February 13, 2017
OpenX and Publishers Clearing House (PCH) announced a partnership in which OpenX ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- Global Digital Marketing Group Launches Convertuum Platform
Real-Time Daily, Philip Rosenstein - Wednesday, February 1, 2017
Global Digital Marketing Group has launched Convertuum, a programmatic solution that us ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Adsquare Launches U.S. Operations With New York Offices
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
Adsquare, a mobile data exchange platform, announced on Thursday the launch ...
- The Rise Of The Publisher-Buyer Matchmaking Specialist
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
With the growth of programmatic ad spend, and the increase in t ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- Spongecell Launches HTML5 Format For Personalized Video
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Spongecell, a provider of programmatic creative technology, announced the release of ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creati ...
- IAB Wants Full Transition To HTML5 By July
Online Video Daily, P.J. Bednarski - Tuesday, December 20, 2016
The IAB Technology Laboratory today released “
Transitioning Video Ads fr ... - DashBid Releases DBeX Engagement Spectrum, Moves Beyond Viewability
Real-Time Daily, Philip Rosenstein - Monday, December 19, 2016
DashBid has announced the release of DBeX Engagement Spectrum, which will pow ...