Adsquare, a mobile data exchange platform, announced on Thursday the launch of its U.S. business operations, opening an office in New York. The company has also initiated partnerships with Neustar, V12 Data, Grapeshot, oneAudience, Reveal Mobile, Cuebiq, Mobilewalla and Qualia, among others.
“The United States is the most advanced market and mobile data already plays a crucial role for advertisers and agencies,” stated Tom Laband, CEO and co-founder of adsquare.
Adsquare’s Audience Management Platform is used throughout Europe, the Middle East and Asia. Clients of adsquare can purchase data across data partners, modeling and activating the data sets on their chosen DSP.
Having pre-bid integrations with The Trade Desk, AppNexus and Sizmek, adsquare clients can access bid data in real time. Adsquare launched its first private marketplace for first-party mobile data in September of 2016.