Acast Launches Programmatic Audio-First Marketplace

Acast, which develops technology infrastructure for digital audio formats, on Monday debuted a private marketplace to serve ads programmatically to on-demand audio and podcasting content.

AudioMax, the audio-focused supply-side platform developed by digital audio ad solution provider AdsWizz, will connect to and manage demand. Ad buys can be targeted by country, region and iTunes category.

Brands and marketers will be able to serve ads to over 1,400 shows, with 56 million monthly listens on Acast’s global audio platform.

“This demonstrates again the requirement for leading audio publishers to utilize programmatic technologies specifically designed for audio, and to work with technology partners with... expertise in the audio space,” stated Alexis van der Wyer, CEO at Adswizz. “AdsWizz continues to invest heavily in ‘Audio First’ ad technology solutions which are designed to accelerate the uptake of programmatic audio for all types of audio publishers, including podcasters."

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