- Time Inc., Google Launch Native Video Ad Unit
Publishing Insider, Erik Sass - Friday, October 13, 2017
The publisher and technology giant are joining forces to launch a n ...
- MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer
Digital News Daily, Joe Mandese - Monday, September 25, 2017
Adam Broitman has joined Kiip as chief strategy officer. Broitman, a digit ...
- AdRoll Launches ABM Solution, Partners With HubSpot
Email Marketing Daily, Jess Nelson - Friday, September 8, 2017
San Francisco-based advertising company AdRoll announced the general availability of AdRoll AB ...
- Luxembourg-Based RTL Group Acquires SpotX
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
RTL Group, an original investor in SpotX, will acquire a 36.4% sta ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- 400+ Brands Advertise On Fake News Or Conspiracy Sites
Digital News Daily, Philip Rosenstein - Friday, August 4, 2017
Storyzy, an ad-tech startup that uses AI and natural-language processing to ro ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- The SSP Evolution
Digital News Daily, Ariel Napchi - Wednesday, July 26, 2017
The supply-side platform (SSP) model has been with us for more th ...
- Datorama Launches SmartLenses, Marketing Intelligence Dashboard
Digital News Daily, Philip Rosenstein - Tuesday, July 25, 2017
Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLense ...
- Acxiom Expands To Mexico
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Acxiom announced on Monday it will be launching its InfoBase and AbiliT ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- PebblePost Secures $47M To Conclude Series B Funding Round
Digital News Daily, Philip Rosenstein - Friday, July 21, 2017
This announcement concludes the company's Series B funding round that included $ ...
- Rubicon Project Pays $38.5M For NToggle
Digital News Daily, Philip Rosenstein - Monday, July 17, 2017
Rubicon Project announced on Monday it was acquiring programmatic advertising technology fi ...
- Trust Metrics: Ad Tech And Fake News
RTBlog, Philip Rosenstein - Monday, July 3, 2017
Marc Goldberg, CEO of Trust Metrics, suggests ways to push back again ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals
Digital News Daily, Philip Rosenstein - Wednesday, June 14, 2017
Marketers can now target audiences based on page-level demographic data, predicted viewabili ...
- Acast Launches Programmatic Audio-First Marketplace
Digital News Daily, Philip Rosenstein - Monday, June 12, 2017
Acast, which develops technology infrastructure for digital audio formats, on Monday debut ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, accordi ...
- Drawbridge Onboards 250+ Audience Segments From PushSpring
Digital News Daily, Philip Rosenstein - Wednesday, June 7, 2017
Drawbridge announced it's adding data segments from the app-based mobile audience platfo ...
- Ad-Tech Product And Partnership News: Week Of May 22
Real-Time Daily, Philip Rosenstein - Friday, May 26, 2017
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making ne ...
- Havas Group Launches 'Control Tower' For Programmatic Trading
Real-Time Daily, Philip Rosenstein - Tuesday, May 23, 2017
Havas Group has announced the release of the Client Trading Solution (CTS ...
- Ad-Tech Product And Partnership News: Week Of May 15
Real-Time Daily, Philip Rosenstein - Friday, May 19, 2017
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech fir ...
- Google Rebuilds AdMob, Offers New Digital Payment Options And Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2017
The new AdMob was built based on what Google calls Material Desig ...
- British Telecommunications Taps Rubicon Project To Manage Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, May 9, 2017
Through the relationship, British Telecommunications will use Rubicon's technology to manage programmat ...
- Ad-Tech Product And Partnership News: Week Of May 1
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, May 5, 2017
Dashbid, PulsePoint, and Viant were among the ad-tech firms making news t ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting Front
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
In an effort to curtail the competitive advantage Facebook and Google ha ...
- Google AdExchange Takes A Slide In Mobile App Inventory Rankings
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Pixalate, a data intelligence and fraud prevention platform, released on Wednesday i ...
- High-Flying Criteo Reports $517M Q1 Revenue, 29% Increase YoY
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Ad tech firm Criteo announced a 29% increase in Q1 2017 reven ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...