- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measureme ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertisi ...
- Video Ad Platform Telaria Lowers Revenue Estimate, Stock Sinks
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
The company says the under-performance in revenue is due to a decisi ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy gia ...
- Pinterest Growing With Interest: Surpasses Half Billion Dollar Mark In Ad Biz
Research Intelligencer, Joe Mandese - Tuesday, October 2, 2018
Pinterest is tracking to generate $553.3 million this year, an increase ...
- Google Rolls Out Video Ads in Showcase Shopping And Shoppable Image Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Google now allows advertisers to add a short video in the Showca ...
- In-Car, Facial Recognition Senses Emotions Of Driver, Back-Seat Passengers
Connected Thinking, Chuck Martin - Monday, September 10, 2018
The ability for marketing to people inside cars is getting more sophisticat ...
- New Engen Offers Cross-Channel Ad Performance Platform
Email Marketing Daily, Ray Schultz - Thursday, July 26, 2018
New Engen's performance platform is being used by 1-800 Flowers and sever ...
- Smart Campaigns To Get Small And Local Businesses On Board
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 27, 2018
With Smart Campaigns, we finally have an online ad platform specifically design ...
- Judge Allows AT&T To Purchase Time Warner
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
In a defeat for the Trump administration, a federal judge has refus ...
- Kargo Strengthens New York Team
MAD, Larissa Faw - Friday, June 8, 2018
Among the hires: David Bear, vice president, agency partnerships responsible for managi ...
- Verve Buys Video Ad Platform Receptiv
Digital News Daily, Alex Weprin - Monday, June 4, 2018
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combin ...
- Telaria Rolls Out Integrated Video Management Platform
Digital News Daily, Alex Weprin - Tuesday, May 15, 2018
The brings together ad serving and analytics, with three application suites tackli ...
- SpotX Taps Zvelo To Enhance Brand Safety On Platform
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The new deal will allow Zvelo to proactively identify and categorize websit ...
- What CDPs Can -- And Can't -- Do
Digital News Daily, David Dowhan - Tuesday, April 17, 2018
The most recent Marketing Technology LUMAscape shows more than 20 customer da ...
- Digital Media Vet Jim Heckman Tries To Recruit Publishers For Maven Platform
Publishing Insider, Melynda Fuller - Tuesday, April 17, 2018
As more publishers report revenue fallout following Facebook's increasingly volatile feed (particular ...
- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
MAD, Steve McClellan - Tuesday, March 27, 2018
With the integration, a single ID would unify online and offline vie ...
- Advertisers Can Now Target Quora Users Via Their Email Address
Email Marketing Daily, Jess Nelson - Tuesday, March 20, 2018
Question-and-answer site Quora has expanded its advertising platform with List Match Audience ...
- Funny Or Die Moves To Vox Media's Chorus Platform, Looks For More Monetization Options
Publishers Daily, Sara Guaglione - Wednesday, March 7, 2018
Funny Or Die will remain an editorially independent company with its o ...
- Outbrain Platform Gives Digital Publishers New Revenue Options
Publishers Daily, Sara Guaglione - Thursday, February 22, 2018
Outbrain, a content discovery and recommendation platform, is launching a new audien ...
- GroupM's Rob Norman Joins Zeotap Advisory Board
MAD, Larissa Faw - Friday, January 26, 2018
GroupM veteran Rob Norman is joining the global advisory board of zeot ...
- Mobile Video Ad Platform Receptiv Rolls Out Media Guarantee
Digital News Daily, Alex Weprin - Thursday, January 25, 2018
The three-part media guarantee ensures that its video inventory is reliable, bra ...
- Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
Television News Daily, Wayne Friedman - Wednesday, January 10, 2018
The deal will allow Sinclair to play a role in the developme ...
- Kargo Promotes Three Executives
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
Arthur Cole has been named senior vice president of global operations, Laur ...
- USIM Taps Publicis' Jayson For Insights, Analytics
MediaDailyNews, Joe Mandese - Wednesday, January 10, 2018
USIM, the big independent media-services agency founded by Dennis Holt, has hir ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
- Nexstar Buys Ad Tech Co. LKQD Technologies For $90 Million
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
LKQD will help Nexstar -- which has 170 stations in 100 U. ...
- Programmatic Ad Platform Choozle Closes $6 Mil Round, Will Fund Growth
Digital News Daily, Joe Mandese - Tuesday, November 14, 2017
Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed ...
- Rubicon Project Eliminates Buy-Side Fees To Kick Up Business
MediaDailyNews, Wayne Friedman - Friday, November 10, 2017
To push for higher revenue results, the company said it would elimina ...
- Programmatic Traders Are Being Catfished, But Ads.txt Can Help
Publishers Daily, Kenneth Suh - Thursday, November 2, 2017
Catfishing doesn't just exist in the world of online dating. Ad buye ...