- Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
MAD, Steve McClellan - Tuesday, March 27, 2018
With the integration, a single ID would unify online and offline vie ...
- Advertisers Can Now Target Quora Users Via Their Email Address
Email Marketing Daily, Jess Nelson - Tuesday, March 20, 2018
Question-and-answer site Quora has expanded its advertising platform with List Match Audience ...
- Funny Or Die Moves To Vox Media's Chorus Platform, Looks For More Monetization Options
Publishers Daily, Sara Guaglione - Wednesday, March 7, 2018
Funny Or Die will remain an editorially independent company with its o ...
- Outbrain Platform Gives Digital Publishers New Revenue Options
Publishers Daily, Sara Guaglione - Thursday, February 22, 2018
Outbrain, a content discovery and recommendation platform, is launching a new audien ...
- GroupM's Rob Norman Joins Zeotap Advisory Board
MAD, Larissa Faw - Friday, January 26, 2018
GroupM veteran Rob Norman is joining the global advisory board of zeot ...
- Mobile Video Ad Platform Receptiv Rolls Out Media Guarantee
Digital News Daily, Alex Weprin - Thursday, January 25, 2018
The three-part media guarantee ensures that its video inventory is reliable, bra ...
- Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
Television News Daily, Wayne Friedman - Wednesday, January 10, 2018
The deal will allow Sinclair to play a role in the developme ...
- Kargo Promotes Three Executives
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
Arthur Cole has been named senior vice president of global operations, Laur ...
- USIM Taps Publicis' Jayson For Insights, Analytics
MediaDailyNews, Joe Mandese - Wednesday, January 10, 2018
USIM, the big independent media-services agency founded by Dennis Holt, has hir ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
- Nexstar Buys Ad Tech Co. LKQD Technologies For $90 Million
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
LKQD will help Nexstar -- which has 170 stations in 100 U. ...
- Programmatic Ad Platform Choozle Closes $6 Mil Round, Will Fund Growth
Digital News Daily, Joe Mandese - Tuesday, November 14, 2017
Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed ...
- Rubicon Project Eliminates Buy-Side Fees To Kick Up Business
MediaDailyNews, Wayne Friedman - Friday, November 10, 2017
To push for higher revenue results, the company said it would elimina ...
- Programmatic Traders Are Being Catfished, But Ads.txt Can Help
Publishers Daily, Kenneth Suh - Thursday, November 2, 2017
Catfishing doesn't just exist in the world of online dating. Ad buye ...
- Time Inc., Google Launch Native Video Ad Unit
Publishing Insider, Erik Sass - Friday, October 13, 2017
The publisher and technology giant are joining forces to launch a n ...
- MEC's Broitman Joins Mobile Ad Platform Kiip As Chief Strategy Officer
Digital News Daily, Joe Mandese - Monday, September 25, 2017
Adam Broitman has joined Kiip as chief strategy officer. Broitman, a digit ...
- AdRoll Launches ABM Solution, Partners With HubSpot
Email Marketing Daily, Jess Nelson - Friday, September 8, 2017
San Francisco-based advertising company AdRoll announced the general availability of AdRoll AB ...
- Luxembourg-Based RTL Group Acquires SpotX
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
RTL Group, an original investor in SpotX, will acquire a 36.4% sta ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- 400+ Brands Advertise On Fake News Or Conspiracy Sites
Digital News Daily, Philip Rosenstein - Friday, August 4, 2017
Storyzy, an ad-tech startup that uses AI and natural-language processing to ro ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- The SSP Evolution
Digital News Daily, Ariel Napchi - Wednesday, July 26, 2017
The supply-side platform (SSP) model has been with us for more th ...
- Datorama Launches SmartLenses, Marketing Intelligence Dashboard
Digital News Daily, Philip Rosenstein - Tuesday, July 25, 2017
Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLense ...
- Acxiom Expands To Mexico
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Acxiom announced on Monday it will be launching its InfoBase and AbiliT ...
- Dissecting The Sizmek-Rocket Fuel Deal
RTBlog, Philip Rosenstein - Monday, July 24, 2017
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questio ...
- PebblePost Secures $47M To Conclude Series B Funding Round
Digital News Daily, Philip Rosenstein - Friday, July 21, 2017
This announcement concludes the company's Series B funding round that included $ ...
- Rubicon Project Pays $38.5M For NToggle
Digital News Daily, Philip Rosenstein - Monday, July 17, 2017
Rubicon Project announced on Monday it was acquiring programmatic advertising technology fi ...
- Trust Metrics: Ad Tech And Fake News
RTBlog, Philip Rosenstein - Monday, July 3, 2017
Marc Goldberg, CEO of Trust Metrics, suggests ways to push back again ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...