Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creative.
The self-serve product gives marketers the opportunity to visualize
campaign strategy with a selection of pre-designed templates including rich media, dynamic creative and targeting features. It also uses Peer39 pre-bid targeting to ensure the safety and quality of
placements.
“[Sizmek Programmatic Creative] aims to help marketers and publishers deliver programmatic advertising across every digital channel with speed, global scale, and without
compromising creative scope,” stated Neil Nguyen, CEO at Sizmek.
“Programmatic buying has clearly reached an inflection point in the marketplace,” stated Tim
Bagwell, senior VP at Xaxis Ad Labs. “Unfortunately, many brands have missed the opportunity to combine programmatic buying with programmatic creative."
Moving forward, Sizmek
will introduce additional features to its Programmatic Creative offering.