Specific Media is partnering with Project Sunblock to offer content online verification tools as standard to its existing network offering. Project Sunblock’s content verification platform
will run across Specific Media’s entire network, enabling Specific Media to block in real-time the inappropriate placement of adverts on compromising Web sites – ensuring that brands do
not appear in damaging environments. Project Sunblock’s content verification system responds to changes in client defined inappropriate content in less than one minute.