- Radio Ad Buyers Proceed "Conservatively"
Research Brief, Jack Loechner - Friday, September 10, 2010
According to a revised radio industry forecast from BIA/Kelsey, reported in t ...
- SNL Kagan: Estimates 3% Uptick In '10 Ads, Future Brighter
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
SNL Kagan projects a muted 2.8% growth in the U.S. ad econo ...
- Rubicon: Digital Ad Spend Up 47%
Online Media Daily, Gavin O'Malley - Tuesday, August 31, 2010
Despite a national economy that few would call recovered, digital ad spendi ...
- Borrell: Online Ad Spend To Gain 17.5% In 2011
MediaDailyNews, Wayne Friedman - Monday, August 23, 2010
Streaming video advertising will see continued big growth -- increasing more th ...
- Out-of-Home Revs Gain Momentum, Up 3.6%
MediaDailyNews, Erik Sass - Monday, August 23, 2010
The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billi ...
- TV Ad Sales Looks Solid For Remaining 2010
Around the Net In Media, Fern Siegel - Sunday, August 22, 2010
TV executives, entertainment CEOS and Wall Street analysts have all predicted continu ...
- Top-Tier Cable Sees Ad Boost
Around the Net In Media, Fern Siegel - Thursday, August 19, 2010
Top cable networks are riding a rebound in ad sales, thanks ...
- Global Pay TV Expect To Hit $312M in 2010
MediaDailyNews, Wayne Friedman - Wednesday, August 18, 2010
TV advertising revenues continues to show strength post-recession -- as do p ...
- Katz Radio: National Sales Pace Up 15%
MediaDailyNews, Erik Sass - Monday, August 16, 2010
Buttressing the good news from radio broadcast groups' second-quarter results, Katz Med ...
- VSS: Big Growth For Media, Not Advertising
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
U.S. media and communications spending is poised for big growth from 2009-201 ...
- TV Ad Market Posts Double-Digit Gains
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Thank the auto and financial services ads. The TV advertising market continu ...
- P&G Boosts Ad Budget By $1 Billion
MediaDailyNews, David Goetzl - Tuesday, August 3, 2010
Procter & Gamble, the world's largest advertiser, stepped up global ad spendi ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- Clarification: P&G Accounts For 16% Total U.S. Ad Spend
MediaDailyNews, - Tuesday, July 20, 2010
The July 20 "On Media: Google, Omnicom Partnership Redefines Digital Advertising" colu ...
- Gannett TV Revs Rocket 20%, Print Falls
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Virtually erasing its 21% decline in TV revenues in the second quart ...
- Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online
MediaDailyNews, Joe Mandese - Thursday, July 15, 2010
Interpublic's Magna unit once again upgraded its outlook for U.S. ad spendin ...
- Magazine Ad Pages Rise in 2Q, Food, Sports Spike
MediaDailyNews, Erik Sass - Monday, July 12, 2010
Consumer magazines saw growth in both ad pages and rate card ...
- Sternberg Authors B2B TV Trilogy
MediaDailyNews, David Goetzl - Monday, July 12, 2010
Longtime agency researcher Steve Sternberg will produce a series of reports f ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital
MediaDailyNews, Joe Mandese - Thursday, July 8, 2010
Advertiser optimism toward their media spending, which bottomed out a year ag ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Unilever To Double Digital Spending
Around the Net In Media, Fern Siegel - Sunday, June 27, 2010
Unilever will be double spending on digital marketing this year, Chief Marketi ...
- WPP Global Forecast: 3.5% Ad Hike In 2010
MediaDailyNews, Wayne Friedman - Thursday, June 24, 2010
Worldwide advertising activity is improving, per Group M. The media agency predic ...
- Broadcast To Grow 6% In 2010
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Broadcast stations are seeing rising profit margins -- now up to 3 ...
- Fast Changing Consumer Behavior Forcing New Business Models
Research Brief, Jack Loechner - Thursday, June 24, 2010
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment a ...
- LGBT Ad Spend Hits Record in 2009
MediaDailyNews, Erik Sass - Tuesday, June 22, 2010
While the rest of the media industry took a major hit, publicatio ...
- Analysts: Agency Account Reviews Pick Up Steam, Particularly For Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2010
The momentum of advertising account reviews is picking up once again, particular ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- Advertising Spending Will Grow, Report Says, But Not Until 2011
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- SNL Kagan Forecasts Ad Recovery
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
After crushing double-digit percentage declines in advertising a year ago, TV station ...