- NBC Upfront Haul, Cable, Broadcast Pegged At $4B
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Moving quickly in securing upfront business on non-NBC network TV platforms, N ...
- Who Will Reap The Quarter-Trillion Dollars Of TV & Online Ad Spend In 2015?
Online Spin, Dave Morgan - Thursday, June 10, 2010
One hundred billion dollars and $150 billion; those are the global numbe ...
- Gannett To Meet 2Q Expectations
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Giving new earnings guidance at the Noble Equity Conference Monday, Gannett C ...
- Broadcast Upfront Ends, Estimated $7.3 Bil., 17% Added To Prime-Time Coffers
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
The broadcast network part of the upfront advertising market is nearly do ...
- Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 201 ...
- Broadcast Spots Drop, Cable Prices Head North
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast network unit pricing continues to drop -- this time 10% ...
- Signs of New Ad Business Life Emerge
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Agency leaders and search consultants are painting a positive picture of t ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- Food Marketers Bump Spending In First Quarter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Tucked into a piece about a new national ad campaign for Sab ...
- Upfront: CW Grabbed 7.5% Ad Increase, CBS Expects To Match Fox Numbers
MediaDailyNews, Wayne Friedman - Friday, June 4, 2010
The CW copied what Fox did during the first part of t ...
- TWC's Forbes: Geo-Targeting, New Ad Methods Propel Growth
MediaDailyNews, David Goetzl - Friday, June 4, 2010
Last year may have been a tough one, but Time Warner Cable ...
- Ads Up In Q1... Benchmarks for Planning
Research Brief, Jack Loechner - Monday, June 7, 2010
According to data recently released by Kantar Media, total advertising expenditures ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- Moody's: Newspapers' Recovery May Last 1 Year
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Don't call it a comeback, because frankly, it might not be. Th ...
- Publicis Focuses on Digital Advertising
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
Maurice Lévy tenure as chief executive of Publicis as been marked ...
- With Sales Up 22%, Tiffany Steps Up Marketing
Marketing Daily, - Thursday, May 27, 2010
The retailer increased its marketing spending increased in the quarter, and ...
- Red Ink: Newspaper Revs Drop 9.7%
MediaDailyNews, Erik Sass - Thursday, May 27, 2010
The newspaper industry posted yet another (but smaller) decline in overall ...
- Kantar: Total Ad Revs Up 5%, Spot Rebounds
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
U.S advertising tallied strong double-digit gains for television platforms for the fir ...
- More Viewers Watch Syndie Shows Live
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
In a growing DVR world, syndication is again making the case f ...
- The State of Cable Advertising in 2010
MediaDailyNews, Marc Krigsman, Larry Rubin - Tuesday, May 25, 2010
Even in the face of a sluggish economy and tentative consumer spendin ...
- Ad Firms Say Business Picking Up
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
A new Strata survey of national ad firms found 47.3% felt the ...
- Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are amo ...
- Search And Banners Lead Online Ad Spend Forecast
Research Brief, Jack Loechner - Monday, May 24, 2010
According to a recent eMarketer revised forecast of Internet ad spending, ...
- Meredith CEO Excited By TV Market
MediaDailyNews, David Goetzl - Wednesday, May 19, 2010
The M&A market for TV stations -- which was robust before t ...
- Credit Suisse Alters Ad Forecasts, 2011 Gets Slight Uptick
MediaDailyNews, David Goetzl - Monday, May 17, 2010
The historical trend of ad spending increasing in line with GDP uptic ...
- Upfront Market Expected To Sell Fast
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
With broadcast ratings erosion around 8%, cable network ratings erosion down ...
- TV Futures: Double-Digit Price Gains, Single-Digit Revs
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
On the eve of TV's upfront advertising market, a new survey expec ...
- Upfront Challenge: Selling Buyers When Key C3 Network Ratings Down
MediaDailyNews, David Goetzl - Monday, May 17, 2010
In upfront presentations this week, networks touting ratings face a tough ...
- Newspapers First Ad Rep Firm To Close
MediaDailyNews, Erik Sass - Friday, May 14, 2010
Newspapers First, one of the leading national advertising sales rep firms, ...
- ComScore: 1.1 Trillion Display Ads Delivered In Q1, Spending Reaches $2.7 Billion
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
U.S. Internet users received a record 1.1 trillion display ads during t ...