• by Wayne Friedman , June 7, 2010

Worldwide online advertising will continue to outpace traditional advertising revenues this year.

A new report from IPG's Mediabrands' Magna Global says online advertising will climb 12.4% in 2010 to $61.0 billion. Plus, it will grow 64% from there to over $100 billion in five years.

Magna says online advertising will rise by 11.7% in 2011, an average rate of 11.0% through 2015. Overall, worldwide advertising estimates have been pegged at low- to-mid-single-digit gains in 2010.

The company estimates that North America will see a 12.3% rise in online advertising to $27.2 billion in 2010, hitting $45.2 billion in 2015.

Currently, the report says paid search continues to be one of the strongest components of all online advertising, roughly accounting for half of the $29.8 billion in revenues worldwide. It is pacing tup 16.5% over 2009 results. In North America, Magna estimates paid search to be at $13.1 billion for 2010, a 16.4% gain.

All other online advertising -- display, email, video -- will grow more slowly, 8.7% higher, to get to $31.2 billion worldwide.

Latin America will continue to be the fastest-growing region, notes Magna -- reaching $3.5 billion of total supplier advertising revenue in 2015, on an average rate of 13.3% growth over the next five years. The biggest specific markets -- China and Russia -- will experience the greatest gains.