- Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
MediaDailyNews, Wayne Friedman - Tuesday, March 9, 2010
Expect local television and radio revenues to continue their contraction until ne ...
- Big Radio Rev Signals Flicker, Recovery Slow
MediaDailyNews, Erik Sass - Thursday, March 4, 2010
A handful of fourth-quarter results from broadcast radio groups confirmed that t ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...
- Nielsen: U.S. '09 Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2010
In the wake of a tough advertising market, only three of ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sit ...
- BIA: Local Ads Will Rebound In '12, Political Ads Will Aid Trad Media
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
Local advertising will see a rebound --- but not until 2012, accordi ...
- TV Broadcasters Need To Get Real: Adjust Ad Forecasts
On Media, Diane Mermigas - Friday, February 19, 2010
Television broadcasters need to stop partying like it was 2006 and adju ...
- CPG Marketers Say They'll Beat Back Private Label With $$$
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Consumer package-goods companies attending the Consumer Analyst Group of New York conferen ...
- Positive Media Forecast For 2010
Around the Net In Media, Fern Siegel - Wednesday, February 17, 2010
Barclays analysts raised their 2010 revenue expectations for television and also we ...
- Kellogg Increases 2010 Ad Spend, Triples Social Media
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ...
- Kraft Global Net Revs Up, Solid 2010 Forecast
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
A significant increase in fourth-quarter ad spending has positioned Kraft for sol ...
- Remaining Oscar Prices Could Rise
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
With the recent ratings boom for live and high-profile events, any remaini ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- ANA: Social Media, Web Spend Up, TV Down
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
A new Forrester Research/Association of National Advertisers survey says TV marketers pl ...
- Bring It On: Political Spending Expected To Hit $4.2 Billion
MediaDailyNews, Wayne Friedman - Friday, February 5, 2010
Good news for TV stations -- but not so much for ...
- Ad Revs Improve, But Company Stock Prices Don't
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
Advertising revenues have shown vast improvement for virtually all major media compani ...
- U.S. Ad Sales May Rise 3.5% In '10
MediaDailyNews, - Friday, January 29, 2010
U.S. advertising sales may increase 3.5% this year as companies boost the ...
- Report: Digital Marketing On The Mend
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 26, 2010
Successfully riding out the downturn, digital marketing is poised for a stro ...
- Forrester: Television Ads To Grow 4%
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
Forrester Research says the TV advertising business will gain slightly in 20 ...
- Study: Google Ad Spending Increasing Even As Total Number Of Advertisers Decreases
Online Media Daily, Gavin O'Malley - Tuesday, January 19, 2010
Despite a 5% decrease in active advertisers, spending on Google is ...
- Interpublic: U.S. Ad Economy Improves, Now Expected To Be Flat Vs. '09
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2010
The outlook for the U.S. advertising economy appears to have improved ...
- Discovery Sees Uptick In Ad Orders, Placed Earlier
MediaDailyNews, David Goetzl - Friday, January 8, 2010
The top executive at Discovery Communications, which bucked the trend of ...