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Report: Digital Marketing On The Mend

  • eMarketer, Tuesday, January 26, 2010 3:11 PM
Successfully riding out the downturn, digital marketing is poised for a strong rebound this year, according to new to research from the Society of Digital Agencies, and cited by eMarketer. The "2010 Digital Marketing Outlook" report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, while one-half will be moving dollars from traditional to digital budgets.

Also, more than three-quarters think the current economy will push more allocations to digital. Senior marketers reported that social networks and applications were their biggest priority this year, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least "important," with only games failing to inspire widespread interest.

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