- Wall Street's Wieser Slightly Downgrades 2017 Ad Outlook
MediaDailyNews, Joe Mandese - Monday, November 27, 2017
A week before Madison Avenue's major year-end ad forecasts are released, influenti ...
- Group M Raises UK Ad Spend Growth Forecast
Around the Net In MAD London, Sean Hargrave - Wednesday, November 22, 2017
Group M has raised its UK forecast for ad growth in 20 ...
- Havas Shrinks By 11% In The UK After Unilever And Pernod Ricard Cut Spend
Around the Net In MAD London, Sean Hargrave - Friday, November 17, 2017
"Campaign" has been crunching the numbers and has come up with ...
- Blockchain Set To Clear Digital Marketing's Murky Waters
London Blog, Sean Hargrave - Wednesday, November 15, 2017
A new agency has launched, claiming that blockchain will enable advertisers ...
- Pivotal: 'Tepid' Marketing Spend Growth In Q3
Mediapsssst, Richard Whitman - Wednesday, November 15, 2017
Pivotal Research analyst Brian Wieser has issued a Q3 spending report th ...
- Festive Ad Spend To Hit A Record GBP6bn
Around the Net In MAD London, Sean Hargrave - Monday, November 13, 2017
The Advertising Association is predicting a record festive ad spend of GBP6b ...
- Rubicon Project Eliminates Buy-Side Fees To Kick Up Business
MediaDailyNews, Wayne Friedman - Friday, November 10, 2017
To push for higher revenue results, the company said it would elimina ...
- TV Still Dominates Global Marketers' Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 7, 2017
Digital is making inroads -- but successful high-budget campaigns, spending $10 milli ...
- Non-Parents Ads Spike Christmas Day
Research Brief, Jack Loechner - Tuesday, November 7, 2017
As every advertiser knows, says a new report by StrikeSocial, November a ...
- Snapchat And Instagram Lead Social Ad Spend Increases
Around the Net In MAD London, Sean Hargrave - Friday, October 20, 2017
Snapchat and Instagram have led social media ad-spend growth after seeing reven ...
- Will Mobile Become The Dog Wagging TV Advertising's Tail?
Media Insider, Dave Morgan - Thursday, October 19, 2017
There's no question that mobile advertising will someday -- perhaps in fi ...
- Prohaska Diversifies From Consulting, Launches PMP Solution For Publishers
Digital News Daily, Joe Mandese - Tuesday, October 17, 2017
Prohaska Consulting, an independent consultancy specializing in advising the supply and dema ...
- Mobile Is Not Punching Above Its Weight - It's Just Getting Started
London Blog, Sean Hargrave - Monday, October 16, 2017
The UK is way down on global average mobile internet consumption rat ...
- Mobile Dominates Internet Ad Spend
Digital News Daily, Larissa Faw - Sunday, October 15, 2017
Two-thirds of individuals in the 52 countries examined by Zenith (66%) wi ...
- Local U.S. Ads Rise Slowly, Digital Rockets
MediaDailyNews, Wayne Friedman - Thursday, September 28, 2017
Local advertising revenue is set to slowly climb over the next fo ...
- Mobile To Take 80% Of Search Budgets By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Searches on smartphones show continued growth. Even if smartphone internet users ...
- Strong Digital Sales Drive Ad Growth
Research Brief, Jack Loechner - Monday, September 25, 2017
According to a new report from Magna, U.S. ad revenue will rea ...
- Pinterest Now Offers 5,000 Interest Categories
Digital News Daily, Gavin O'Malley - Thursday, September 21, 2017
With the expanded targeting options, some advertisers are seeing increases in click-throu ...
- U.S. Ads Down In August, But Up 2.4% Year-To-Date
MediaDailyNews, Wayne Friedman - Thursday, September 21, 2017
U.S. advertising revenues in August took an expected hit -- down ...
- Digital Ad Spend Will Outstrip Digital Media Attention
Around the Net In MAD London, Sean Hargrave - Thursday, September 21, 2017
The gap between digital ad spend and time spent consuming digital med ...
- GBP6bn Worth Of Media Deals Under Review Through ISBA Guidelines
Around the Net In MAD London, Sean Hargrave - Wednesday, September 20, 2017
ISBA, the UK trade body for advertisers, claims its tougher new framewo ...
- Uber vs Fetch Will Ask -- Do Rebates Lead To Fraud?
London Blog, Sean Hargrave - Wednesday, September 20, 2017
Fraud dominates the headlines -- but the question is whether rebates a ...
- Google And Facebook Account For 54% Of UK Digital Ad Spend
Around the Net In MAD London, Sean Hargrave - Tuesday, September 19, 2017
Google and Facebook are rightfully called a duopoly in digital advertising, accordi ...
- P&G's Marc Pritchard Blasts Adland For Only Delivering On 25% Of Spend
Around the Net In MAD London, Sean Hargrave - Monday, September 18, 2017
P&G's Chief Brand Officer has summed up 2017 as the year "blo ...
- P&G Is Right -- The Party's Over For Digital Advertising
London Blog, Sean Hargrave - Monday, September 18, 2017
The FMCG's chief brand officer claims that just 25% of spend reach ...
- Total 2017 U.S. TV Ad Spend Forecast As Flat
Television News Daily, Wayne Friedman - Wednesday, September 13, 2017
Following other big media agencies' advertising downgrades, eMarketer is lowering its estimat ...
- Zenith Downgrades European Ad Spend
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
Despite next year's World Cup and Winter Olympics, Zenith has again revis ...
- Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad Share
Digital News Daily, Joe Mandese - Monday, September 11, 2017
Newer digital advertising formats, including "in-feed," native and paid content and vide ...
- Mobile Marketing's Saviours Are Unmasked
London Blog, Sean Hargrave - Monday, September 11, 2017
Pop-ups are even more annoying on a small screen, so smart executiv ...
- Zenith Ad Forecast Downgraded Again
MAD, Larissa Faw - Sunday, September 10, 2017
The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties ...