- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- NFL Regular-Season TV Ads Dipped In 2017
Television News Daily, Wayne Friedman - Thursday, January 25, 2018
Among four TV networks -- CBS, NBC, Fox, and ESPN (not includi ...
- Paid Social Has Leaped 54%
Around the Net In MAD London, Sean Hargrave - Thursday, January 25, 2018
The last year saw a 54% increase in social media advertising, ...
- UK Ad Growth Beats Warc And AA Forecasts
Around the Net In MAD London, Sean Hargrave - Thursday, January 25, 2018
Encouraging news today from "Campaign" as it reveals the UK's 3.4% ad-spendi ...
- Brands Pump More Money Into Smarter Ads
Mobile Insider, Gavin O'Malley - Thursday, January 25, 2018
For example, among Nanigans' ad clients, the share of total ad spe ...
- TV News Programs Only Growth Ad Category In 2017
Television News Daily, Wayne Friedman - Wednesday, January 24, 2018
Across all TV platforms, TV news climbed 4.1%, with entertainment programming virtual ...
- Global Ad Spend Up 4.7% In 2018, 2.6% In Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, January 24, 2018
Warc's latest figures predict ad spending will increase by 4.7% this yea ...
- Irish Marketers Upbeat On Budgets
Around the Net In MAD London, Sean Hargrave - Wednesday, January 24, 2018
Research by MediaCom Ireland and "The Irish Times" shows that three ...
- Netflix Boosts Marketing By 50%
Television News Daily, Wayne Friedman - Tuesday, January 23, 2018
The subscription video service plans to grow marketing costs to $2 billi ...
- Is Iran The Next Big Opportunity Among Rising Ad Markets?
MAD, Larissa Faw - Sunday, January 21, 2018
A new report from Zenith forecasts that the country will be t ...
- YouTube Tightens Rules For Channels Eligible For Monetization
Digital News Daily, Alex Weprin - Wednesday, January 17, 2018
First, the Google-owned video site confirmed that human moderators would review eve ...
- IPA Bellwether Shows Smallest Rise In Budgets Since 2016
Around the Net In MAD London, Sean Hargrave - Wednesday, January 17, 2018
The latest IPA Bellwether figures, for Q4 last year, show that ju ...
- Sponsorship Spending Expected To Rise In 2018
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2018
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev a ...
- Dentsu Aegis Cuts Outlook For 2018
MAD, Steve McClellan - Friday, January 12, 2018
Dentsu Aegis issued a revised and downgraded 2018 ad-spending growth forecast toda ...
- Happy New Year: What's Old Is Big 2 Again!
RTBlog, Joe Mandese - Monday, January 8, 2018
RTBlog was originally conceived to discuss the passage of time, specifically h ...
- Amazon 'Exploiting' Google's Weaknesses, Forrester Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 5, 2018
Amazon has become a more preferred destination for online shopping searches, accordi ...
- Movies Spend Less For TV Spots During Holiday Season
Television News Daily, Wayne Friedman - Tuesday, January 2, 2018
Studios spent $346 million in national TV advertising for their theatrical movie ...
- Retailers Crank TV Ad Spending Budgets In Final Sprint
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2017
Among the season's biggest sellers, the multicooker is emerging as a powerhous ...
- Digital Media Revenues Gain 9% in November, National TV Up 2%
MediaDailyNews, Wayne Friedman - Wednesday, December 20, 2017
Year-to-date, digital is at a 12% increase over the same period ...
- Premium Video Lets Publishers Fight Back Against Google And Facebook
MAD London, James Pringle - Tuesday, December 19, 2017
Premium video is a massive opportunity for publishers to begin winning again ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- GroupM Projects More Growth For TV, Revises Digital Down Slightly
Around the Net In MAD London, Sean Hargrave - Monday, December 4, 2017
GroupM's global growth figures for 2018 have seen the fortunes for televisi ...
- Internet Advertising To Account For 60% Of Ad Spend This Year
Around the Net In MAD London, Sean Hargrave - Monday, December 4, 2017
Zenith is predicting that 60% of all UK advertising will be spe ...
- Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
MAD, Larissa Faw, Steve McClellan - Sunday, December 3, 2017
GroupM forecasts 4.3% global ad expenditure growth next year. Magna says ...
- Cinema Ad Spending Up 12% This Year
Around the Net In MAD London, Sean Hargrave - Friday, December 1, 2017
Cinema in the UK is in rude health as the nation awai ...
- Brands Turning To Amazon, Looking For Safer Display Ad Platforms
Digital News Daily, Laurie Sullivan - Wednesday, November 29, 2017
New ad dollars will shift the focus of advertising toward mobile ...
- Mobile Ad Spend Finally Overtakes Desktop Spend
Mobile Insider, Gavin O'Malley - Wednesday, November 29, 2017
Precisely when did we shift from the age of the desktop ...
- U.S. Ad Market Up 7% in October, Boosted By Digital
MediaDailyNews, Wayne Friedman - Tuesday, November 28, 2017
Digital media grew 11%, while national TV was up 1% and rad ...