- Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1
Research Intelligencer, Joe Mandese - Thursday, April 12, 2018
Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was n ...
- We Hate Digital Advertising/We Love Digital Advertising!
Media Insider, Maarten Albarda - Friday, April 6, 2018
Both marketers and consumers are conflicted about digital advertising, according to rece ...
- How OTT Growth Impacts TV Ad Spending
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
eMarketer has released an updated outlook calling for U.S. TV ad spendi ...
- Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
Research Intelligencer, Joe Mandese - Monday, March 26, 2018
Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albe ...
- Midterm Political Ad Pie Will Expand 17% Due To More Competitive Races
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
With 33 seats up for grabs in 2018, 20% of all politic ...
- TV Enters Permanent Ad Recession
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
Magna's new outlook calls for digital to become the majority of U. ...
- Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
MediaDailyNews, Joe Mandese - Tuesday, March 20, 2018
"Next week we will be increasing our forecast," Publicis CEO Steve Ki ...
- Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 21, 2018
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast f ...
- Network News Tops $4 Billion, Cable's Big 3 Get Even Bigger
Research Intelligencer, Joe Mandese - Sunday, March 11, 2018
President Trump may trash major TV news networks as "failing" and "fa ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
Research Intelligencer, Joe Mandese - Monday, March 5, 2018
Many in the ad world think of "Madison Avenue" -- as defin ...
- How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' Media
Research Intelligencer, Joe Mandese - Friday, March 2, 2018
Two essential pieces of intelligence about the media economy were unveiled duri ...
- How Brands Are Behaving On Snapchat
Mobile Insider, Gavin O'Malley - Wednesday, February 28, 2018
What's your competition up to on Snapchat? Sure, swiping around the a ...
- Future Of Local TV Revenues Hinges on Data, A New Selling Focus
Television News Daily, Tom Buono - Thursday, March 1, 2018
Verticals are increasing their ad spend on online/digital assets as they eith ...
- Younger Travelers Rely On Search Engines, Recall Ads More Often
Performance Marketing Insider, Laurie Sullivan - Friday, February 23, 2018
As the U.S. heads into the Spring Break season, consumers are planni ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline Works
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
Releasing data on the integration of online and offline advertising and marketin ...
- Apple Search Ads Jump In Singular ROI Index Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
The search newcomer leaped from No. 10 in 2016, to No. ...
- ABC Hopes New Magazine Circulation Calculation Will Improve Trust
Around the Net In MAD London, Sean Hargrave - Friday, February 16, 2018
ABC is simplifying the way in which it calculates circulations for magazine ...
- Every Brand Will Need Amazon, Forrester Says
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2018
Publicis and Omnicom have announced they will increase ad spend on Amaz ...
- Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push
Mediapsssst, Richard Whitman - Friday, February 9, 2018
A WFA study forecasts that programmatic will account for an average 2 ...
- Apple Sends Emails To The Wrong Developers: Reports
Email Marketing Daily, Ray Schultz - Wednesday, February 7, 2018
Apple has sent emails to app developers containing ad-spend details on oth ...
- Did Theresa May Just Call Out Facebook And Google On Killing Off Newspapers?
London Blog, Sean Hargrave - Wednesday, February 7, 2018
A Government investigation is coming, but is it too late -- a ...
- Alphonso Partners With IRI For Cross-Platform Attribution
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
The deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
London Blog, Sean Hargrave - Tuesday, February 6, 2018
The results are in -- and the duopoly of Facebook and Goog ...
- Unilever Cutbacks Support A EUR250m Increase In Media Spend
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
Unilever is in the process of halving the 3,000 agencies on i ...
- Mobile Is Bigger Than TV -- Can Adland Be Trusted With It?
London Blog, Sean Hargrave - Friday, February 2, 2018
Mobile has just overtaken tv. It's a massive opportunity, with even larg ...
- 2017 Media Ad Spend Flat For Publishers
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
By platform, broadcast ad spend decreased by 2.9% and radio decreased ...
- UK Ad-Spend Growth Still Strong
Around the Net In MAD London, Sean Hargrave - Wednesday, January 31, 2018
Research from Warc and the Advertising Association shows that UK ad spe ...
- Mobile Social Video Thrives, But Print Likely Down A Third In Three Years
London Blog, Sean Hargrave - Wednesday, January 31, 2018
Ad spend is deserting print to line up behind mobile social vi ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...