- Search To Drive Mobile, Data Says
Performance Marketing Insider, Laurie Sullivan - Monday, July 2, 2018
Advertisers spent $20.6 billion on mobile search in 2017, or 44% ...
- Retail Driving Digital Ad Growth: Tech, Media, Entertainment Lead
Research Intelligencer, Joe Mandese - Wednesday, June 27, 2018
Retail marketers will continue to be the engine driving digital ad spendi ...
- GroupM Upgrades 2018 Spending Forecast
MAD, Steve McClellan - Wednesday, June 20, 2018
Net new advertising investment this year will total $24 billion -- t ...
- A Picture Worth A Million A Day: Facebook's TV Ad Spending
Digital News Daily, Joe Mandese - Tuesday, June 19, 2018
Facebook has been spending heavily to back a TV ad campaign design ...
- Brexit? What Brexit? GroupM Declares UK Fastest-Growing Global Ad Market
London Blog, Sean Hargrave - Wednesday, June 20, 2018
GroupM figures say the UK is the fastest-growing mature advertising market a ...
- Is Advanced TV Set To Eclipse Linear TV?
Television News Daily, Devin Fallon - Wednesday, June 20, 2018
From a strategic perspective, it's likely the flow of dollars from line ...
- U.S., China Will Account For Two-Thirds Of Global Ad Expansion
Research Intelligencer, Joe Mandese - Tuesday, June 19, 2018
The U.S., long the biggest contributor to worldwide ad spending, will contin ...
- Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
Television News Daily, Wayne Friedman - Friday, June 15, 2018
From April 1-June 15, national movie TV spending from movie studios total ...
- Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
MAD, Steve McClellan - Thursday, June 14, 2018
The firm now believes global growth will reach 3.9% -- up fr ...
- Brexit Blues Be Gone -- 2019 UK Ad Growth To Beat Global Average
London Blog, Sean Hargrave - Thursday, June 14, 2018
So says Dentsu Aegis. 2019 will see ad spend increase in t ...
- World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
London Blog, Sean Hargrave - Friday, June 8, 2018
A tenth of new ad spend globally will be attributable to t ...
- Adthena Finds Way For Brands To Compare Campaigns With Competitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
The dashboard allows advertisers to benchmark themselves vs. competitors in impression shar ...
- Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
MAD, Larissa Faw - Thursday, June 7, 2018
According to Zenith, the biggest increase in dollar terms will be ...
- Meeker Presentation Shows Further Drop In Print Ad Spend
Publishers Daily, Sara Guaglione - Thursday, May 31, 2018
This year, print received 4% of time spent on media and ...
- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
Research Intelligencer, Joe Mandese - Thursday, May 24, 2018
On the eve of Friday's deadline for the EU's new GDPR (Gener ...
- Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
Research Intelligencer, Joe Mandese - Thursday, May 17, 2018
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracki ...
- Report: One-Third Of 2018 Luxury Ad Spend Earmarked For Digital
MAD, Larissa Faw - Monday, May 14, 2018
If the forecast from Zenith holds, 33% of luxury brand advertising wi ...
- Report: OMD Is The Top-Ranked Agency By Billings For 2017
Mediapsssst, Richard Whitman - Sunday, May 13, 2018
The Omnicom Media Group shop had $7.7 billion in billings last yea ...
- Will Digital Advertisers Move Into The TV Space At The Upfront?
TV Watch, Wayne Friedman - Monday, May 14, 2018
While TV networks work in messages for their upfront presentations about bra ...
- U.S. Digital Ad Spend Tops $88 Billion, 21% Gain Over 2016
Digital News Daily, Joe Mandese - Thursday, May 10, 2018
Digital ad spending set a new record in 2017 -- topping $ ...
- WPP Reports A Flat Q1 -- UK Up 1.6%, But US Down 2.4%
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
WPP has announced results for Q1, and like-for-like revenue is down 0.1 ...
- Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital News Daily, Laurie Sullivan - Thursday, April 26, 2018
Forrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per- ...
- Mobile Gains And Print Pains
London Blog, Sean Hargrave - Friday, April 27, 2018
If you're in magazines or local papers, the AA/Warc figures may ...
- Marketers Spend 11% More On Search, Fueled By Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Click-through rates for search rose 25% year-over-year, showing how improved ad targeti ...
- 2018 Political Ad Spend Grows, But Digital Media Dips
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2018
TV will still command the biggest share of ad dollars for t ...
- Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 25, 2018
Retail brands will invest 55% more in online marketing and advertising ...
- Sky Becomes UK's Top Spender On Traditional Ad Channels
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
With a 2017 spend of GBP197.1m, Sky overtook P&G as the UK ...
- New OTT, Virtual Pay TV Ramp Up TV Spend
Television News Daily, Wayne Friedman - Friday, April 20, 2018
From January 1 through April 18, Hulu has spent $60 million ...
- Has 'Print' Media's Ad Spending Decline Bottomed Out?
Research Intelligencer, Joe Mandese - Thursday, April 19, 2018
A surge in demand for digital "print-originated" advertising will offset declines ...
- Despite Privacy Furore, Ad Spend On Facebook Soars 62%
Around the Net In MAD London, Sean Hargrave - Thursday, April 12, 2018
Facebook might be in the dock over data privacy in the Cambrid ...