A Picture Worth A Million A Day: Facebook's TV Ad Spending

Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being used to retarget them, its role in disseminating fake news, and other negative issues.

The campaign (see below) promises to get back to “what made Facebook good in the first place.”

So far, it’s making local and national TV outlets a better place to be. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off a six-week local flight, followed by a national rollout on April 25, according to an analysis by competitive ad tracker Kantar Media.

The outlays may seem a lot for the TV ad market, but it’s a pittance of what Facebook takes in from advertisers. According to Kantar Media, Facebook brought in $11.8 billion during the first quarter of 2018, or about 130 million per day.

33748225 from Kantar Media US on Vimeo.

3 comments about "A Picture Worth A Million A Day: Facebook's TV Ad Spending".
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  1. Ed Papazian from Media Dynamics Inc, June 20, 2018 at 8:28 a.m.

    Strange since TV has lost most of its audience and even those few who remain never watch the commercials.Why doesn't FB follow the eyeballs and advertise where they have migrated to--namely Face Book?

  2. Roger Baker from NAPCO Media, June 20, 2018 at 10:23 a.m.

    Because it's a public perception problem, not a user issue.

  3. Brian Durocher from GTB replied, June 20, 2018 at 2:44 p.m.

    My thoughts exactly. FB marketers must not know what the rest of marketing/media seems to "know" about the "death of tv"

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