- Lincoln, Lexus Track Biggest Spend Per Spot In September
Marketing Daily, Tanya Gazdik - Tuesday, October 9, 2018
Lincoln was number one on the list, spending nearly $14.3 million ...
- Third Of German Ad Spending Will Be Digital This Year
Around the Net In MAD London, Sean Hargrave - Friday, October 5, 2018
Germany will see a third of ad spending directed toward digital channe ...
- Two-Thirds Of Ad-Spend Growth To Come From Paid Search And Social
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Netimperative reports that two-thirds of growth in ad spend will come fr ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
Digital News Daily, Laurie Sullivan - Monday, September 24, 2018
Estimates put global ad spend at $581 billion in 2018, with mo ...
- U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion Mark
MediaDailyNews, Joe Mandese - Thursday, September 20, 2018
U.S. ad spending is expanding at a higher rate than anticipated, jumpi ...
- U.S. Marketers To Spend $15 Billion On Data In 2019
Data & Programmatic Insider, Laurie Sullivan - Monday, September 17, 2018
Programmatic and display advertising contribute to the increase in the amount markete ...
- Fake News Relies On Least Trusted Papers Being The Best Read
London Blog, Sean Hargrave - Monday, September 17, 2018
The least trusted UK newspapers are actually the most read. Any wond ...
- In-App Ad Spend Rises
Mobile Insider, Gavin O'Malley - Thursday, September 6, 2018
Driven by consumers' growing preference of app versus mobile browsers, mobile advertise ...
- Midterm Political Ads Forecast To Hit Nearly $9 Billion
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
U.S. political advertising for this year's midterm elections will climb 8%. Broadca ...
- Trump Dumps On Google's Organic Results, But Remains One Of Its Biggest Paid Advertisers
Marketing Politics Weekly, Joe Mandese - Wednesday, August 29, 2018
President Trump may be down on Google's organic news search results, b ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- Digital Video Boosts TV Ads, Hits $115 Million
Television News Daily, Wayne Friedman - Thursday, August 30, 2018
Digital video streaming services continue to boost national TV advertising spending ...
- Brands Still Allowing Ads To Serve On Unsafe Sites
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Four in 10 brands allow ads to serve on unsafe websites, a ...
- Who Will Control Future OTT Ad Revenues?
TV Watch, Wayne Friedman - Monday, August 27, 2018
Do Google or Facebook have the inside track or traditional big med ...
- Global Marketing Approaches $1.3 Trillion, U.S. = Two-Fifths Of It
Research Intelligencer, Joe Mandese - Thursday, August 23, 2018
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fift ...
- Florida Dominating Google Political Ad Buys
Marketing Politics Weekly, Joe Mandese - Monday, August 20, 2018
In what is shaping up to be one of the most hot ...
- Where Is TV's Biggest Ad Category - Autos - Driving In Future?
TV Watch, Wayne Friedman - Friday, August 17, 2018
The good news, per the VAB, is that it appears TV advertisi ...
- TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Digital News Daily, Alex Weprin - Wednesday, August 15, 2018
For example, Toyota increased TV ad spend by 10%, and saw i ...
- Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018
Television News Daily, Wayne Friedman - Tuesday, August 14, 2018
Advertising on connected TV is poised to nearly double this year ...
- Print Magazine Ad Spending Fell More Than $400 Million In 2017
Publishers Daily, Sara Guaglione - Wednesday, August 8, 2018
Print magazine ad spend by the top 50 marketers fell from $6 ...
- Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement
Research Intelligencer, Joe Mandese - Tuesday, August 7, 2018
Eighty-seven percent of ad execs say they "hold back" spending on med ...
- Automakers Spend Big On Summer Sales Event Campaigns
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
Chevy was the top spender on a single ad, but Ford's numb ...
- National Ad Market Expands 5% In Q2: TV, Radio, Print Decline
Research Intelligencer, Joe Mandese - Tuesday, July 24, 2018
Digital was the biggest gainer, expanding 12% year-over-year, followed by out-of-home (+9% ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in t ...
- IPA Bellwether Shows Stronger Growth In UK Ad Spending
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
According to Campaign, the latest IPA Bellwether report shows the second stronge ...
- Advertiser-in-Chief: Study Finds Trump Is Facebook's Biggest Political Account
Red, White & Blog, Joe Mandese - Wednesday, July 18, 2018
If there was any doubt that Donald J. Trump was in acti ...
- Nissan, Jeep, Kia Top Auto Spenders In June
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2018
The top auto ads "clearly reflect the desire for auto brands ...
- Mobile Social Set To Overtake Mobile Search In Ad Revenue
Mobile Insider, Gavin O'Malley - Thursday, July 5, 2018
In less than five years, nearly seven of every 10 digital ...
- Forget Percentages -- UK Smashes The EU In Mobile Marketing
London Blog, Sean Hargrave - Monday, July 2, 2018
Low ad-spend starting points mean high-percentage growth in emerging markets can hi ...
- Search To Drive Mobile, Data Says
Performance Marketing Insider, Laurie Sullivan - Monday, July 2, 2018
Advertisers spent $20.6 billion on mobile search in 2017, or 44% ...