- Continental Tires Tops Category Spending In November With Black Friday Promo
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2018
"The Continental Tires spot featuring Dan Patrick was a common fixture ...
- Global TV Ad Spend Up 1% In 2018
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Linear TV has a 41.9% share of all worldwide advertising in ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatical ...
- Facebook Ad Expansion Slows, Advertiser Backlash Cited
Research Intelligencer, Joe Mandese - Monday, December 17, 2018
Facebook's turbocharged ad expansion has cooled to a 16% growth rate ...
- TV Remains Big For Movie Ad Spend, But Facebook Posts Higher Efficiency
Television News Daily, Wayne Friedman - Thursday, December 13, 2018
TV still takes most of a movie's marketing budget at 82%, b ...
- For Programmatic To Grow, Commercial Terms Must Change
MediaDailyNews, Jeff Collins - Monday, December 10, 2018
Advertisers should treat programmatic advertising as a long-term investment and seek significa ...
- Video Streaming Market Enjoys Steady Media Spend Hikes
Television News Daily, Wayne Friedman - Wednesday, December 5, 2018
Collectively, the business has seen some 52,064 national and regional TV airin ...
- Ad Forecasts Predict Mixed Year For Publishers
Publishing Insider, - Tuesday, December 4, 2018
Madison Avenue forecasts ad spending will grow modestly next year. Publishers wi ...
- With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
MAD, Larissa Faw, Steve McClellan - Monday, December 3, 2018
GroupM, Magna and Zenith are out with their annual advertising forecasts f ...
- 2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
Research Intelligencer, Joe Mandese - Monday, December 3, 2018
The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magn ...
- Average U.S. Household Now Spends $285 Per Month On Media
MediaDailyNews, Joe Mandese - Wednesday, November 28, 2018
In the U.S., consumer spending now accounts for about 55% of t ...
- Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats
Marketing Politics Weekly, Joe Mandese - Thursday, November 15, 2018
2018 campaign ad spending set new bars for both broadcast TV a ...
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten
MAD, Larissa Faw - Monday, November 19, 2018
Zenith estimates that programmatic ad spend will grow 24% in 2018 ...
- Advertisers Drop TV For Online Media
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
Advertising are "dumping" tv for online spots, according to "The Guardian." ...
- Christmas 2018 Is TV's 'Uber Moment'
London Blog, Sean Hargrave - Wednesday, November 14, 2018
A record-setting quarter is afoot, but not for tv -- it's slidi ...
- Magazines, Newspapers Struggle Amid $49.5 Billion Digital Ad Spend
Publishing Insider, Melynda Fuller - Wednesday, November 14, 2018
The IAB digital ad spend report for the first half of 20 ...
- European Half-Year Mobile Ad Spend Tops EUR10bn For First Time
Around the Net In MAD London, Sean Hargrave - Monday, November 12, 2018
Mobile ad spend in Europe exceeded EUR10bn for the first time ...
- Audi Top Auto TV Spender In October
Marketing Daily, Tanya Gazdik - Saturday, November 10, 2018
"It is clear that Chevrolet is trying to make some headway," ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 9, 2018
TripAdvisor has "more or less been able to drive the same numbe ...
- AA/Warc Upgrades UK Ad Spend For 2018
Around the Net In MAD London, Sean Hargrave - Thursday, November 8, 2018
According to AA/Warc figures, UK ad spend has grown for the twentie ...
- 'The Times' Predicts TV Advertisers Will Rein In Christmas Spending
Around the Net In MAD London, Sean Hargrave - Thursday, November 8, 2018
The "Times" is predicting that, as per ITV's announcement yesterday that Decemb ...
- Digital Marketing Is The Grinch Stealing TV's Christmas
London Blog, Sean Hargrave - Thursday, November 8, 2018
Overall ad spending is up and online is thriving, yet ITV ...
- Will Advertising Spend Determine Midterm Election Political Outcome?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 6, 2018
Search became the political battlefield for this midterm election, with advertisers reachi ...
- Democratic Senate Candidates Outspend GOP In Top Local TV Markets
Television News Daily, Wayne Friedman - Wednesday, October 31, 2018
Democrats have outspent Republicans in local broadcast TV by nearly $10 milli ...
- Tenth Of UK Digital Advertising At Risk Of Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, October 23, 2018
eMarketer has been crunching the ad fraud numbers with the help ...
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020
Digital News Daily, Gavin O'Malley - Thursday, October 18, 2018
This year, mobile will account for $76.17 billion of domestic media ...
- Flat TV Ad Growth Expected For Remainder Of 2018
Television News Daily, Wayne Friedman - Thursday, October 18, 2018
National TV advertising revenues are projected to be flat to slightly ...
- Facebook 'Return' On Ad Spending Continues To Founder
Research Intelligencer, Joe Mandese - Friday, October 12, 2018
Attribution firm C3 Metrics has updated its ongoing analysis of the retu ...
- 40% Surge In Video Spend Sees UK Digital Marketing Rise By 15%
Around the Net In MAD London, Sean Hargrave - Wednesday, October 10, 2018
The latest IAB UK figures show that digital ad spending rose 1 ...
- Digital Video Ad Spend Will Spike 30% In 2018
Digital News Daily, Wayne Friedman - Tuesday, October 9, 2018
Total digital video ad spending -- which includes social platforms -- wi ...