- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Research Intelligencer, Joe Mandese - Wednesday, March 13, 2019
After the NFL, the NCAA's college men's basketball tournament is the mo ...
- TV Spend For Theatrical Movies Down 18% In Q1
Television News Daily, Wayne Friedman - Monday, March 11, 2019
Three months into 2019 , U.S. theatrical film spending on national ...
- Auto Industry Forecast To Spend $11B On Local Advertising in 2019
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 6, 2019
Research released Wednesday shows automotive industry marketers remain one of the bigge ...
- Barclays Predicts Double-Digit UK Ad Spend Growth In 2019
Around the Net In MAD London, Sean Hargrave - Tuesday, March 5, 2019
Despite Brexit and economic uncertainty, Barclays research predicts UK digital advertising spe ...
- Is Adland Brexit-Proof?
London Blog, Sean Hargrave - Tuesday, March 5, 2019
Figures suggest another bullish year for digital advertising, despite tales of Brex ...
- Local Ad Spend Forecast To Be Flat In 2019
MediaDailyNews, Wayne Friedman - Friday, March 1, 2019
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters a ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- Epic Games And Nestle Drop YouTube Advertising
Around the Net In MAD London, Sean Hargrave - Friday, February 22, 2019
Is another YouTube boycott looming? "The Guardian" is reporting that after Nest ...
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The U.S. ad marketplace began 2019 on a down note, with t ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spe ...
- In-App Ads, Header Bidding Enjoy Solid Growth
Mobile Insider, Gavin O'Malley - Thursday, February 21, 2019
In the fourth quarter of 2018, mobile devices accounted for more th ...
- Video Streaming Spend Hits $166M For National TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
Video streaming services continue to push spending on national linear TV advertisi ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 ...
- Unilever And Sky Slash Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
Unilever and Sky reduced their ad spend by 29% and 30% respective ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
Digital News Daily, Gavin O'Malley - Wednesday, February 6, 2019
eBay's ads highlighting children opening gifts during the holidays contributed to i ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...
- IPG Units Project Out-of-Home Only 'Traditional' Medium To Expand Over Next 5 Years
MediaDailyNews, Joe Mandese - Wednesday, January 30, 2019
Out-of-home advertising still has a relatively low share of overall ad budget ...
- Apple Devices Account For Majority Of Google Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad click ...
- UK Ad Growth To Slow From 6% to 4.7% In 2019
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
After growing 6% last year, UK ad-spend growth will slow this ye ...
- Media Layoffs Hit Print, TV And Digital Alike
TV Watch, Wayne Friedman - Monday, January 28, 2019
One prediction: half all TV advertising related jobs will be gone ...
- U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018
MediaDailyNews, Joe Mandese - Thursday, January 24, 2019
U.S. ad spending expanded 4.1% in 2018, according to final estimates releas ...
- 'Core' Digital Ad Demand Climbs 7.8% In November
Digital News Daily, Joe Mandese - Wednesday, January 23, 2019
Driven by surging demand for online video, social and radio inventory, co ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Performance Marketing Insider, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning ...
- No Deal Brexit Would Lead To An Advertising Recession
Around the Net In MAD London, Sean Hargrave - Wednesday, January 16, 2019
While the political fallout from last night's defeat of Theresa May's ...
- Adland To PM -- Ditch Option Of A No Deal Brexit
London Blog, Sean Hargrave - Wednesday, January 16, 2019
As May's deal is killed off, adland makes pleas for the ...
- Dentsu Aegis Predicts 6% UK Ad Spending Growth
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Dentsu Aegis estimates this year will see a 6% rise in ...
- TV Film Marketing Flat In 2018, Box Office Higher
Television News Daily, Wayne Friedman - Wednesday, January 2, 2019
Theatrical movie TV ad spending for 2018 was virtually the same ...
- Holiday Ad Spending By Retailers Falls 4%, 'Online' Continues To Boom
MediaDailyNews, Joe Mandese - Wednesday, December 26, 2018
Ad spending by U.S. retailers declined 4% in the lead-up to t ...
- App Ad Spend Forecast To Hit $13 Billion By 2020
Mobile Insider, Gavin O'Malley - Thursday, December 20, 2018
Marketers will need to become more data-savvy and threat-savvy to maintain ...
- 'Tucker Carlson' Sees Latest Advertiser Pullout
TV Watch, Wayne Friedman - Thursday, December 20, 2018
Any advertiser may pull money from one specific show because of conte ...