- Data-Enabled TV Buying Rises, Despite Concerns
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
The percentage of data-connected TV advertising spend is estimated to grow ...
- OMD Ranks No.1 In 2018 Billings
MAD, Steve McClellan - Wednesday, May 29, 2019
The Omnicom agency had global billings of $18.5 billion and an indust ...
- Out-of-Home Soars 6% During Q1
Research Intelligencer, Joe Mandese - Wednesday, May 29, 2019
At a time when many traditional media are declining or expanding ...
- Summer Movies Screen Higher National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, May 24, 2019
National TV ad spending for films over the last four weeks ...
- Actual Wage Growth Is 1.9%, But You Won't Hear That On TV News
TV Watch, Wayne Friedman - Tuesday, May 28, 2019
After adjusting for inflation, today's average hourly wage has just about t ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- TV Still First Choice For Automakers
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Data from Nielsen shows that tv is still car manufacturers' top choi ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Publishers Daily, Melynda Fuller - Thursday, May 16, 2019
As mobile advertising accelerates, partly due to better video options with ...
- Linear TV Ads Remain Most 'Relevant' To Viewers
Television News Daily, Wayne Friedman - Thursday, May 16, 2019
A study finds 49% of respondents believe TV will show advertising th ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- ITV Says Ad Sales Will Drop 6% And Brexit Is To Blame
Around the Net In MAD London, Sean Hargrave - Wednesday, May 8, 2019
Britain's largest commercial channel, ITV, says it expects to see ad reven ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much mo ...
- Digital's Sudden Deceleration: GroupM Reveals Why It's Inevitable, Not Necessarily Bad
MediaDailyNews, Joe Mandese - Tuesday, May 7, 2019
Digital ad spending and e-commerce growth are beginning to "decelerate," providing ...
- UK Ad Spend Up 6% To Hit GBP23.6bn In 2018
Around the Net In MAD London, Sean Hargrave - Wednesday, May 1, 2019
AA/Warc figures show UK advertising spend grew more than 6% last ye ...
- 'Endgame' Hits Massive Box Office Records, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, April 29, 2019
"Endgame" is estimated to have spent $20.7 million for the entire r ...
- Why Brands Still Face Challenges Bringing Programmatic In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2019
Two-thirds of European brands said programmatic ad spending increased following their respecti ...
- Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 25, 2019
Americans spent more than $146 billion on private-label products in 2018. B ...
- Warner Media Exec Lynn Whitney Heads To Lionsgate
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
Whitney is now head of worldwide paid media, partnerships, promotions and consum ...
- Mobile Accounts For 51% Of UK Digital Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
Smartphones now account for just over half of all digital ad spe ...
- Mobile Crowned King Of Digital Marketing
London Blog, Sean Hargrave - Wednesday, April 24, 2019
Mobile now accounts for 51% of UK digital spend -- and vid ...
- Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
MediaDailyNews, Joe Mandese - Friday, April 5, 2019
Over-the-top video ad spending is expanding at the fastest rate of a ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience Numbers
Publishers Daily, Melynda Fuller - Wednesday, March 27, 2019
The magazine's recent uptick in year-over-year audience numbers is expected to he ...
- Read It Here First: Reddit Tops $100 Million Ad Mark
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2019
News and info-sharing site Reddit may finally be making inroads on Madis ...
- GroupM Makes Case For Agency 'Optimism,' Says Ad Sector Needs To Be Redefined
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
The bad news, according to GroupM, is that organic growth of maj ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Nielsen ratings are up 8% so far, averaging a household program 6 ...
- Zenith Upgrades Global Ad Forecast, Cites Stronger-Than-Expected Internet Advertising
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
Thanks largely to incremental ad spending on the internet, global ad spendi ...
- Zenith: Programmatic Accelerates Global Internet Spending
RTBlog, Joe Mandese - Monday, March 25, 2019
The big news in Zenith's updated global ad outlook is that digit ...
- Study: More TV Advertising Can Mean More Dissatisfaction
TV Watch, Wayne Friedman - Monday, March 25, 2019
The Centre for Economic Policy Research analyzed ad spending in 27 Europe ...
- UK TV Ad Spending Stable In 2018 At GBP5.11bn
Around the Net In MAD London, Sean Hargrave - Thursday, March 21, 2019
UK tv ad spending remained stable at GBP5.11bn in 2017, according ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...