- Amazon Ramps Up TV Ad Spend For Prime Day
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Some $7.9 million has been spent to date -- June 30 ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 12, 2019
Big opportunities exist for brands to build loyalty during Amazon Prime Da ...
- TV Is Dying (Still) (Soon) (Maybe)
MediaDailyNews, George Simpson - Thursday, July 11, 2019
According to Publicis Media's Zenith, TV will lose its dominant share ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- Social Is Stalling As Trust Dips And Ad Growth Halves
London Blog, Sean Hargrave - Tuesday, July 9, 2019
The numbers are still big, but ad growth has halved as us ...
- Zenith Predicts Half Of Advertising Will Be Digital By 2021
Around the Net In MAD London, Sean Hargrave - Monday, July 8, 2019
Research from Zenith suggests that a half of all advertising budgets wi ...
- Ad Outlook Downgraded Again, This Time It's Zenith
MAD, Larissa Faw - Sunday, July 7, 2019
Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4. ...
- Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Performance Marketing Insider, Laurie Sullivan - Monday, July 8, 2019
A report released Monday suggests that much of the growth in intern ...
- UK TV Ad Market Down 4% In 2018
Around the Net In MAD London, Sean Hargrave - Friday, July 5, 2019
The British television advertising market was down 4% in 2018, although ...
- Social Media Ad Spend Growth Halves
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
The growth for social media advertising halved in Q1 this year compar ...
- Box-Office Revenues For Q2 Movies Are Down, But Media Spending Higher
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Theatrical movie TV media spending was up 28% to $571.4 million f ...
- Why Mary Meeker Kills Radio's Star
RTBlog, Joe Mandese - Monday, July 1, 2019
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wiese ...
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest Gainer
MediaDailyNews, Joe Mandese - Thursday, June 27, 2019
Political media campaigns will spend a record $6 billion on advertising ...
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2019
AI and machine learning should attract advertisers doing business with Google a ...
- Papa John's Advertising-Marketing Budget Gets $80M Infusion
Mediapsssst, Richard Whitman - Thursday, June 20, 2019
The company reported spending $60.8 million on advertising and related costs ...
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To Double
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
The biggest piece of 2020 political advertising revenue will be linear ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
TV Watch, Wayne Friedman - Tuesday, June 18, 2019
Some 15% of advertisers are now including addressable TV regularly in the ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- GroupM Cuts Global Spending Forecast For 2019
MAD, Steve McClellan - Thursday, June 13, 2019
GroupM is the second holding company this week to issue a c ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic Comps
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Shares of ad spending among America's top media companies have shifted markedl ...
- GroupM Slightly Scales Back Global Ad Growth Forecast
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
GroupM has scaled back growth predictions of the global advertising market ...
- ROI Data Shows Amazon Ascendant, Facebook Under Continuing Scrutiny
Digital News Daily, Joe Mandese - Thursday, June 13, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- Drop In Ad Revenue Sees Channel 4's Income Dip Below The Billion Pound Mark
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
More evidence that tv advertising is under strain: a near 1% dr ...
- Despite Brexit, Adland Is Flourishing In The UK
London Blog, Sean Hargrave - Wednesday, June 12, 2019
If Brexit uncertainty is so bad, why is UK ad growth leadi ...
- Dentsu Aegis Cuts Ad Spending Forecast
MAD, Steve McClellan - Wednesday, June 12, 2019
In January, the firm predicted growth of 3.8%, but today cited slowi ...
- Secret To D2C Brands' Allure? Outspending Everyone Else
D2C Insider, Sarah Mahoney - Monday, June 10, 2019
And yes, they've noticed those radically outsized budgets make profits (ostensibly, t ...
- 2019 U.S. Ad Growth Will Be Less Than 3%, According To GroupM
MAD, Steve McClellan - Tuesday, June 4, 2019
Next year growth will increase sharply to 8.2%, helped by a $ ...
- Print's Share Of UK Ad Spend To Shrink Below 10%
Around the Net In MAD London, Sean Hargrave - Tuesday, June 4, 2019
"Press Gazette" reveals that, for the first time, newspaper and magazine advertisi ...
- Newspaper And Magazine Brands Are Being Squeezed Out By The Duopoly
London Blog, Sean Hargrave - Tuesday, June 4, 2019
Newspapers' and magazines' share of UK ad spend will dip into single-dig ...
- Group M Predicts UK Ad Spend Growth To Decline
Around the Net In MAD London, Sean Hargrave - Monday, June 3, 2019
Group M is predicted that last year's 7.8% growth in advertising spendi ...